To become a successful entrepreneur, you should learn business and evaluate your risks and resources
This was the main lesson from the master class by Professor John Dumay
John Dumay, Professor in Accounting at Macquarie University in Sydney, Australia, honoured researcher of intellectual capital, editor and a successful brewer, explained the students, why intangibles are crucial in the modern business, what are the key problems and risks for a small business, what is an intangible business model. He stressed, that to become successful, one should have a knowledge ot technologies, of business features. It is important to assess investments and need in the working capital. John answered the numerous questions from our students.t