Doing Business in Korea

2026/2027

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

2-й курс, 1 модуль

Преподаватель

Швецова Ольга Андреевна

Course Syllabus

Abstract

This practice-oriented course provides students with a comprehensive understanding of South Korea's dynamic business environment and its role in the global economy. Through real-world cases, industry examples, and applied exercises, students will explore key aspects of conducting business in Korea, including market entry strategies, business culture, management practices, legal and regulatory frameworks, innovation ecosystems, and digital transformation. Particular attention is given to cross-cultural communication, negotiation practices, and the opportunities and challenges faced by foreign companies and entrepreneurs in the Korean market. By the end of the course, students will be equipped with practical knowledge and skills to analyze business opportunities, develop market strategies, and effectively engage with Korean organizations and stakeholders.

Learning Objectives

• 1. Analyze the structure, characteristics, and current trends of South Korea’s business environment and economy. 2. Evaluate market opportunities and challenges for domestic and international organizations operating in South Korea. 3. Apply knowledge of Korean business culture, communication styles, and negotiation practices in professional settings. 4. Develop practical market entry and business strategies tailored to the Korean context. 5. Assess the impact of innovation, digital transformation, government policies, and global economic trends on business operations in South Korea.

Expected Learning Outcomes

• 1. Explain the key features of South Korea’s economic system, business environment, and institutional framework. 2. Identify major factors influencing business success in the Korean market, including cultural, legal, and regulatory considerations. 3. Demonstrate effective cross-cultural communication and negotiation skills relevant to Korean business settings.
• 4. Conduct basic market and industry analyses for business opportunities in South Korea. 5. Develop practical recommendations and business strategies for entering, operating, or expanding in the Korean market. 6. Evaluate the role of innovation, technology, and government policies in shaping Korea’s business competitiveness. 7. Apply course concepts to real-world business cases involving Korean companies and international firms operating in South Korea.
• 8. Present and defend business analyses and strategic recommendations in a professional manner.

Course Contents

• Topic 1: South Korea’s business environment and economic development
• Topic 2. Korean business culture and workplace practices
• Topic 3. Market entry strategies for foreign companies
• Topic 4. Marketing and consumer behavior in South Korea
• Topic 5. Innovation, technology, and digital transformation
• Topic 6. Business challenges and future opportunities in Korea

Assessment Elements

• Final exam presentation: Written report
• Class assignments
  Students' written answers on tasks during classes and participate in oral discussions
• Class assignments: mid-term exam – written test

Interim Assessment

• 2026/2027 1st module
  0.25 * Class assignments + 0.25 * Class assignments: mid-term exam – written test + 0.5 * Final exam presentation: Written report

Bibliography

Recommended Core Bibliography

• Geun Lee. (2009). A theory of soft power and Korea’s soft power strategy. Korean Journal of Defense Analysis, 21(2), 205–218. https://doi.org/10.1080/10163270902913962

Recommended Additional Bibliography

• Kadir Jun Ayhan. (2020). An Exploration of Korean Discourses on Public Diplomacy. Journal of Contemporary Eastern Asia, 19(1), 31–42. https://doi.org/10.17477/jcea.2020.19.1.031

Authors

• Matetskaia Marina Vladimirovna
• Kaplun Mariia Nikitichna