Doing Business in Korea

2026/2027

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

2-й курс, 1 модуль

Преподаватель

Швецова Ольга Андреевна

Course Syllabus

Abstract

This practice-oriented course provides students with a comprehensive understanding of South Korea's dynamic business environment and its role in the global economy. Through real-world cases, industry examples, and applied exercises, students will explore key aspects of conducting business in Korea, including market entry strategies, business culture, management practices, legal and regulatory frameworks, innovation ecosystems, and digital transformation. Particular attention is given to cross-cultural communication, negotiation practices, and the opportunities and challenges faced by foreign companies and entrepreneurs in the Korean market. By the end of the course, students will be equipped with practical knowledge and skills to analyze business opportunities, develop market strategies, and effectively engage with Korean organizations and stakeholders.

Learning Objectives

• 1. Analyze the structure, characteristics, and current trends of South Korea’s business environment and economy. 2. Evaluate market opportunities and challenges for domestic and international organizations operating in South Korea. 3. Apply knowledge of Korean business culture, communication styles, and negotiation practices in professional settings. 4. Develop practical market entry and business strategies tailored to the Korean context. 5. Assess the impact of innovation, digital transformation, government policies, and global economic trends on business operations in South Korea.

Expected Learning Outcomes

• 1. Explain the key features of South Korea’s economic system, business environment, and institutional framework. 2. Identify major factors influencing business success in the Korean market, including cultural, legal, and regulatory considerations. 3. Demonstrate effective cross-cultural communication and negotiation skills relevant to Korean business settings.
• 4. Conduct basic market and industry analyses for business opportunities in South Korea. 5. Develop practical recommendations and business strategies for entering, operating, or expanding in the Korean market. 6. Evaluate the role of innovation, technology, and government policies in shaping Korea’s business competitiveness. 7. Apply course concepts to real-world business cases involving Korean companies and international firms operating in South Korea.
• 8. Present and defend business analyses and strategic recommendations in a professional manner.

Course Contents

• Topic 1: South Korea’s business environment and economic development
• Topic 2. Korean business culture and workplace practices
• Topic 3. Market entry strategies for foreign companies
• Topic 4. Marketing and consumer behavior in South Korea
• Topic 5. Innovation, technology, and digital transformation
• Topic 6. Business challenges and future opportunities in Korea

Assessment Elements

• Final exam presentation: Written report
• Class assignments
  Students' written answers on tasks during classes and participate in oral discussions
• Class assignments: mid-term exam – written test

Interim Assessment

• 2026/2027 1st module
  0.25 * Class assignments + 0.25 * Class assignments: mid-term exam – written test + 0.5 * Final exam presentation: Written report

Bibliography

Recommended Core Bibliography

• Asmolov, K.V., & Zakharova, L.V. (2023). Russia’s Relations with the Korean Peninsula States in Perspective. Russia in Global Affairs, 21(4), 149-174.https://doi.org/10.31278/1810-6374-2023-21-4-149-174
• Catch-up and crisis in Korea, Hong, W., 2002
• China–Japan–South Korea Trilateral Cooperation, Institution Building and Power Politics, Muhui Zhang, Springer Singapore, The Editor(s) (if applicable) and The Author(s) 2024, 978-981-97-9148-4, published: 01 January 2025
• Korea's foreign policy dilemmas : defining state security and the goal of national unification, Kang, S.-H., 2011
• Korea's place in the sun : a modern history, Cumings, B., 2005
• New Korea : An Inside Look at South Korea's Economic Rise KIM, Myung Oak; JAFFE, Sam AMACOM 2010 ISBN: ISBN number:9780814414897, ISBN number:9780814414903
• The global financial crisis and the Korean economy, Shin, J.- S., 2016
• The history of Korea, Kim, D. K., 2014
• The political economy of development and environment in Korea, Chung, J.- Y., 2002

Recommended Additional Bibliography

• Asian management system. Chinese, Japanese and Korean styles of business, Chen M., 2005
• Business Process Management of Japanese and Korean Companies Lee, Gunyung; Kosuga, Masanobu;and more World Scientific Publishing Co Pte Ltd 2009 ISBN: ISBN number:9789812838605, ISBN number:9789812838612 SERIES: Japanese Management and International Studies
• Haruki, W., & McCormack, G. (2022). Japan, Korea, and Northeast Asia - the Abe Shinzo Legacy. Asia-Pacific Journal, 20(16). https://doi.org/10.1017/S1557466022018769
• The making of modern Korea, Buzo, A., 2017

Authors

• Matetskaia Marina Vladimirovna
• Kaplun Mariia Nikitichna