Doing Business in ASEAN

2026/2027

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

2-й курс, 3 модуль

Course Syllabus

Abstract

This course provides an in-depth understanding of business operations in ASEAN countries, covering economic, legal, cultural, and strategic aspects of doing business in the region. Students will learn about market entry strategies, regional integration processes, and business opportunities across ASEAN member states.

Learning Objectives

• - Understand the economic structure and business environment of ASEAN countries - Analyze opportunities and challenges for foreign businesses in ASEAN - Evaluate regional integration processes and their impact on business operations - Develop market entry and expansion strategies for ASEAN markets - Assess the role of digitalization and sustainability in regional business development

Expected Learning Outcomes

• - understand the economic structure and business environment of ASEAN countries
• - Analyze opportunities and challenges for foreign businesses in ASEAN
• - Evaluate regional integration processes and their impact on business operations

Course Contents

• ASEAN Economic Integration and Business Environment
• Legal Framework and Regulatory Environment
• Market Entry Strategies in ASEAN
• Digital Transformation and Innovation in ASEAN
• Supply Chains and Regional Connectivity
• Sustainability and Corporate Social Responsibility

Assessment Elements

• - Classroom Activity and Participation (quizzes, tests, in-class exercises)
• - Case Study Analysis (homework assignment)
• - Final Test

Interim Assessment

• 2026/2027 3rd module
  0.29 * - Classroom Activity and Participation (quizzes, tests, in-class exercises) + 0.29 * - Case Study Analysis (homework assignment) + 0.42 * - Final Test

Bibliography

Recommended Core Bibliography

• ASEAN economic integration : trade, foreing direct investment, and finance, Plummer, M. G., 2009
• Emmers, R. (2012). ASEAN and the Institutionalization of East Asia. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=441166
• Jones, C. A. M. (2016). Business Strategies for ASEAN’s Single Window in Southeast Asia.

Recommended Additional Bibliography

• ASEAN and the institutionalization of East Asia, , 2012
• Haacke, J. (2002). ASEAN’s Diplomatic and Security Culture : Origins, Development and Prospects. Richmond: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=582124
• Jetin, B., & Mikić, M. (2016). ASEAN Economic Community : A Model for Asia-wide Regional Integration? Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1192849

Authors

• Kaplun Mariia Nikitichna
• Matetskaia Marina Vladimirovna
• Budko Viktoriia Aleksandrovna