Кто читает:: Департамент менеджмента

Статус:: Курс обязательный

Когда читается:: 1-й курс, 3 модуль

Преподаватель

Юдина Ольга Анатольевна

Full Syllabus Ask Question

Abstract

This course provides an opportunity to get acquainted with the history and modern functioning of art institutions, with a focus on museums. The course examines the main art institutions and processes and the role of a museum in the general infrastructure of the art world. It introduces students to the overall operation of a museum and provides an overview on how to develop, design and deliver art events, projects and exhibitions in a museum. During the classes, students will get acquainted with the set of knowledge and skills that art managers should have in a museum and what functions they perform. Through critical reflection on various case studies, students will be introduced to the transformations that cultural organizations today face and how they could use these challenges. In the concluding phase of the course, participants will develop an art project for a real cultural institution—the State Hermitage Museum, and will get feedback from its art managers.

Learning Objectives

To get acquainted with the history and modern functioning of museum
To understand the role of museums in the ecosystem of the art world
To demonstrate the set of knowledge, skills and functions of art managers
To present in public, in clear expository English

Expected Learning Outcomes

Are familiar with the main institutions and events of the art world
Understand the scope of the profession of an art manager
Have a holistic view of the major functions of a museum and various roles and responsibilities of museum management (e.g, vision, values, governance, financial management, audience development, public programs, fundraising, exhibition planning, marketing, etc.)
Have explored contemporary practices in the field of museum management

Course Contents

Museums in contemporary art world
World art events. Russian art scene today.
The structure of a museum and its functions. The roles of an art manager and a curator. Exhibitions in a museum. Design
Museum fund and friendraising
Collaborations and interdisciplinary museum projects
Marketing and PR in a museum.
Digitalization

Assessment Elements

Classroom and homework assignment: Case Study Presentation (oral with ppt)
Students need to select, study, analyze and present a succesful case of ONE of the following art project types: 1) museum COLLABORATION project with business or non-commercial partners 2) museum PARTICIPATORY project as part of a museum public program
Creative project
Students, in groups (up to 4 students), should complete an applied project as a final assignment that will benefit the student’s art management skills and the real time the State Hermitage Museum’s needs in the audience development and engagement. Students may choose one of the following topics: 1) creative project as part of the PR and Marketing campaign of one of the Hermitage’s coming exhibitions (e.g. art public program, performances, podcasts, collaborations with partners, sponsors, opinion leaders, etc.) 2) inclusive project to make the Hermitage more accessible (e.g. participatory event, collaboration, long-term programme, PR project, non-profit project, interdiciplinary project, etc.) 3) interdiciplinary project as part of the Hermitage public program (e.g. theatre, music, dance workshops and performances in the Museum’s art space, public competitions, festivals, environment, AI, science, etc.)
Test
Students will be assigned a quiz on basics of museum functioning and contemporary issues in museum management based on lectures and required texts.

Interim Assessment

2024/2025 3rd module
0.25 * Classroom and homework assignment: Case Study Presentation (oral with ppt) + 0.5 * Creative project + 0.25 * Test

Bibliography

Recommended Core Bibliography

9781442278813 - Alexander, Edward P.; Alexander, Mary; Decker, Juilee - Museums in Motion : An Introduction to the History and Functions of Museums - 2017 - Rowman & Littlefield Publishers - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1465805 - nlebk - 1465805
Bishop, C. (2012). Artificial Hells : Participatory Art and the Politics of Spectatorship. [Place of publication not identified]: Verso. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1694865
Jones, M. E. (2016). Art Law : A Concise Guide for Artists, Curators, and Art Educators. Lanham, Maryland: Rowman & Littlefield Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1240055

Recommended Additional Bibliography

9781315427034 - Falk, John H. - Identity and the Museum Visitor Experience - 2009 - Routledge - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1253185 - nlebk - 1253185
Alessia Zorloni. (2013). The Economics of Contemporary Art : Markets, Strategies and Stardom. Springer.
Lewis, G. D., Fenton, A., Duggan, A. J., Thompson, J. M. A., & Bassett, D. A. (2012). Manual of Curatorship : A Guide to Museum Practice (Vol. Second edition). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1029837

Authors

Budko Viktoriia Aleksandrovna

Магистерская программа «Менеджмент в индустрии впечатлений»

Контакты

Art Management