Aesthetics of the luxury business

2023/2024

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс обязательный

Когда читается:

2-й курс, 1 модуль

Преподаватель

Извеков Аркадий Игоревич

Course Syllabus

Abstract

The course focuses on the relationship between art and business. The aim of the course is to provide students with knowledge about the mechanisms of work of organizations in the field of luxury, to provide tools for analyzing the market position of such companies, evaluating competitors, and developing strategic development plans. The course is largely based on the case of the Cartier jewelry house. The company operates in a global market, has a significant network of partnerships, and is one of the most successful companies operating in the luxury sector. These facts make this case indicative of how luxury companies operate.

Learning Objectives

• To give the students an understanding of the history and modernity of the House of Cartier as a unique element of European and world culture.

Expected Learning Outcomes

• have knowledge in luxury business history
• have knowledge in luxury business analytics
• have skills in project management in luxury market

Course Contents

• Socio-economic and political conditions for the production of luxury goods in France in the late 18th - first half of the 19th centuries.
• Transformation of codes of European culture: the emergence of the L'art de vivre phenomenon.
• Cartier: the beginning (1847 - 1899).
• Cartier: the time of world recognition.
• Cartier: a new chapter in history. Jeanne Toussaint.
• Cartier: the continuation of an outstanding story. Cartier and Russia.
• House of Cartier today: living heritage and innovation
• Cartier Today: Global Corporate Initiatives and Commitments

Assessment Elements

• Test 1
  It is a written test with 10 open-ended questions. Students give short answers using the course materials and open sourсes. Students should attend lectures and seminars to prepare for the test.
• Test 2
  It is a written test with 10 open-ended questions. Students gives the short answers using the course materials and open sourсes. Students should attend lectures and seminars for preparing for the test.
• Test 3
  It is a written test with 10 open-ended questions. Students give short answers using the course and open sourсe materials. Students should attend lectures and seminars to prepare for the test.
• Project
  Formatting and structure requirements: The output of the project is a presentation submitted in Pptx (consisting of approximately 20 slides) and presented orally. The Presentation should consist of a title slide, an introduction detailing the purpose and structure of the research; a body covering the main points; conclusion summarizing and highlighting the significance of the research, reference list.

Interim Assessment

• 2023/2024 1st module
  0.4 * Project + 0.2 * Test 1 + 0.2 * Test 2 + 0.2 * Test 3

Bibliography

Recommended Core Bibliography

• Lu, P. X. (2011). Elite China : Luxury Consumer Behavior in China. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=420758

Recommended Additional Bibliography

• Girón, M. E., & Gardetti, M. A. (2014). Sustainable Luxury and Social Entrepreneurship : Stories From the Pioneers. Sheffield, UK: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=818981