Art Management

2023/2024

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс обязательный

Когда читается:

1-й курс, 1 модуль

Преподаватель

Юдина Ольга Анатольевна

Course Syllabus

Abstract

This course provides an opportunity to get acquainted with the history and modern functioning of the system of formation of museum of art. The course examines the main art institutions and role of a museum in the general infrastructure of art world. During the XX century, the art system grew along with the expansion of the boundaries of the very concept of "art", acquiring a wide variety of professions. During the classes, students will get acquainted with the set of knowledge and skills that art managers should have in a museum and what functions they perform.

Learning Objectives

• To get acquainted with the history and modern functioning of museum and private collections
• To demonstrate the set of knowledge, skills and functions of art managers

Expected Learning Outcomes

• Are familiar with the main institutions and events of the art world
• Understand the scope of the profession of an art manager
• Have a holistic view of the major functions of a museum and various roles and responsibilities of museum management (e.g, vision, values, governance, financial management, audience development, public programs, fundraising, exhibition planning, marketing, etc.)

Course Contents

• Museums in contemporary art world
• World art events. Russian art scene today.
• The role of the curator. Exhibitions in a museum.
• Marketing and PR in a museum.
• Art support. Museum fundraising.
• Interdisciplinary museum projects

Assessment Elements

• Classroom and homework assignment
  Students need to select a museum and evaluate its fundraising tools. Analyze its collaboration with business and partners.
• Creative project
  Students, in groups, will complete an applied project as a final assignment that will benefit the student’s experiential development and the real time needs of a museum. Students may choose one of two projects: 1) project of an exhibition at the State Hermitage Museum; 2) art management event at the State Hermitage Museum (e.g. event, collaboration, long-term project, PR project, non-profit project etc)
• Test
  Students will be assigned a quiz on basics of museum functioning and contemporary issues in museum management based on lectures and required texts.

Interim Assessment

• 2023/2024 1st module
  0.25 * Classroom and homework assignment + 0.5 * Creative project + 0.25 * Test

Bibliography

Recommended Core Bibliography

• Jones, M. E. (2016). Art Law : A Concise Guide for Artists, Curators, and Art Educators. Lanham, Maryland: Rowman & Littlefield Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1240055
• Museums in motion : an introduction to the history and functions of museums, Alexander, E. P., 2008
• Байрнс, У. Д. Менеджмент и культура : учебное пособие / У. Д. Байрнс , под редакцией И. Чубарова. — Москва : Высшая школа экономики, 2020. — 624 с. — ISBN 978-5-7598-1102-2. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/173371 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
• Тульчинский, Г. Л. Маркетинг в сфере культуры : учебное пособие / Г. Л. Тульчинский, Е. Л. Шекова. — 5-е изд., стер. — Санкт-Петербург : Планета музыки, 2021. — 496 с. — ISBN 978-5-8114-7851-4. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/167253 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.

Recommended Additional Bibliography

• Artificial hells : participatory art and the politics of spectatorship, Bishop, C., 2012
• Bishop, C. (2012). Artificial Hells : Participatory Art and the Politics of Spectatorship. [Place of publication not identified]: Verso. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1694865
• Inside the white cube : the ideology of the gallery space, O'Doherty, B., 1999
• Lewis, G. D., Fenton, A., Duggan, A. J., Thompson, J. M. A., & Bassett, D. A. (2012). Manual of Curatorship : A Guide to Museum Practice (Vol. Second edition). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1029837
• Reinventing the museum : the evolving conversation on the paradigm shift, , 2012
• Relational aesthetics, Bourriaud, N., 2003
• Ways of seeing, Berger, J., 2008
• Артемьева, Т. В. Фандрейзинг: привлечение средств на проекты и программы в сфере культуры и образования : учебное пособие / Т. В. Артемьева, Г. Л. Тульчинский. — 2-е изд., стер. — Санкт-Петербург : Планета музыки, 2022. — 288 с. — ISBN 978-5-507-45312-2. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/267905 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.