Summary of Degree Programme
38.04.01 Economics
38.04.02 Management
HSE University Educational Standard
HSE University Educational Standard
No
2 years
Full-time, 120
ENG
Instruction in English
Master
No
With online tools
2023/2024 Academic year
People Analytics
Customer Analytics
Economic Data Analysis
- Avant-garde program in management and business-economics taught in English.
- Emphasis on business strategies and economics for emerging markets.
- Emerging markets and their specific traits when it comes to strategic management, economics and data-driven decisions.
- The development of the data skills to interpret and analyze complex phenomena in the fields of marketing, economics, strategy, and human resources, in close cooperation with companies.
- Advanced skills connected with machine learning techniques for extracting predictive patterns and models from digital data.
- Opportunity to choose an applied track or a research-oriented track followed up by PhD study abroad or under supervision of HSE international research centers.
The cross-cutting expertise of the program is already demanded and is to be even more relevant for employers. Graduates of the program will be employed as HR Directors, Marketing Directors, Development Directors, and Team leaders in Data Analytics departments. A specific focus on Marketing, Economics and HR analytics makes graduates very demanded by globally operating corporations under digital transformation of their business.
Graduates of the program enter the workforce with a well-grounded education being competitive and well-equipped with the set of the most relevant and updated skills. Moreover, Master in Data Analytics for Business and Economics prepares students for academic careers and assures the best students to be enrolled to the leading doctoral programs in Russia and abroad.
Areas of professional activity in which graduates of Master in Data Analytics for Business and Economics program can carry out professional activities:
- Administrative and office activities;
- Education and science (in the field of general education, secondary education and additional professional education, by type of professional activity);
- Organizational and documentation support for the management of organizations of any legal form;
- Crosscutting types of professional activity - logistics activities for the transport of goods in the supply chain.
Masters carry out their professional activities as researchers, managers of scientific works and research teams, specialists and managers of the middle and top-level management, consultants.
Graduates can carry out professional activities in other areas of professional activity, provided that their level of education and the acquired competencies meet the requirements for employee qualifications.
As part of the of the program, graduates can solve the problems of professional activity of the following types:
- research and teaching:
- identification of current problems and trends in the field of management;
- development of research programs, organization of their implementation;
- search, collection, processing, analysis and systematization of information on the topic of research;
- selection, adaptation, development and use of methods and tools for research and analysis of results;
- preparation of reviews, reports and scientific publications;
- search, development and implementation of educational programs in the field of management;
- student research management
- managerial and entrepreneurial:
- development and implementation of an organization’s strategy;
- the formation of the organizational structure and networks of business processes of organizations;
- development, implementation and evaluation of the effectiveness of projects aimed at the development of the organization;
- planning, organizing and controlling the work of employees (groups of employees), stimulating the organization’s staff to implement specific projects, activities, work taking into account risks and possible socio-economic consequences of decisions;
- search and evaluation of new market opportunities, development of business models and business plans;
- planning, organization, control and stimulation of entrepreneurial activity;
- consulting:
- development of methodological support for consulting activities, including on the basis of ongoing research;
- diagnostics of problems of company activities;
- selection, adaptation, development and use of methods and tools for solving company problems;
- preparation and submission of reviews, reports and recommendations;
- management of the consulting team;
- preparation and administration of consulting projects.
Professional competences (learning objectives)
Professional track “People analytics”
- able to develop reasonable HR system to reach organizational goals (PC-1)
- able to apply various state-of-the art techniques to analyze HR data (PC-2)
- able to anticipate and identify HR problems and search for best solutions that have benefit within and/or outside the organization (PC-3)
Professional track “Customer Analytics”
- able to find and evaluate new market opportunities, form and evaluate business ideas (PC-4)
- able to solve managerial problems using best practices of data analysis (PC-5)
- able to take managerial decisions using information from large customer datasets (PC-6)
Professional track “Economic Data Analysis”
- able to collect, “clean”, and analyze economic data, revealing underlying statistical and economic causal relationships. (PC-7)
- able to formulate an economic and econometric model of the studied problem/object of interest. (PC-8)
- able to use the available econometric and machine learning techniques to identify inefficiencies in customer or marketing business policies and propose a solution or an improvement (PC-9)
The programme graduates may conduct professional activities in the following areas[1]:
01 Education and research;
06 Communication, information and communication technologies;
07 Managerial positions and office jobs;
08 Finance and economics;
40 Interdisciplinary professional activities.
Professional competences are well aligned with expected professional activities of the graduates (see the table below).
| Area of professional activity (code from the register of the Ministry of Labour and Social Protection of the Russian Federation) | Code of professional competency |
| 01 Education and research; | PC-2, PC-3, PC-5, PC-7, PC-8, PC-9 |
| 06 Communication, information and communication technologies; 06.042 – Big data specialist | PC-4, PC-5, PC-6, PC-9 |
| 07 Managerial positions and office jobs; 07.003 HR specialist | PC-1, PC-2, PC-3, PC-4, PC-5, PC-6 PC-1, PC-2, PC-3 |
| 08 Finance and economics; 08.037 – Business-analyst | PC-7, PC-8, PC-9
|
| 40 Interdisciplinary professional activities.
| PC-1, PC-2, PC-3, PC-4, PC-5, PC-6, PC-7, PC-8, PC-9 |
[1] See Appendix Table to Order No. 667n of the Ministry of Labor and Social Protection of the Russian Federation dated September 29, 2014 "On the Register of Professional Standards (List of Professional Activities)" (registered by the Ministry of Justice of the Russian Federation on November 19, 2014, registration No. 34779).
The Curriculum is structured in a way that enables students to gradually internationalize the skills and knowledge necessary for successful placement.
The curriculum of the first year is designed to simultaneously meet the requirements of the HSE University educational standard for master programs in Management (38.04.02) and in Economics (38.04.01). Disciplines of the majors on the first year are mostly common for all tracks. The primary focus is data analysis with relevant managerial and economic applications, e.g. Analytical Tools Expert (Google IQ; Yandex Metrica Expert), Data Visualization Tools I, Data Analysis for Optimization of Marketing Expenditure, Econometrics and Statistical Methods of Analysis, Applied Machine Learning Methods in Economics and Business, Research in Management. Also, students can expand their theoretical knowledge on the strategic management and microeconomics courses. On the second year, students choose their track and specialization. The description of the tracks is presented below.
People Analytics track
- The module “Key seminars” (18 ECTS) consists of various activities with focus on project and research skills via Project seminar and Research seminar. Research seminars focus on either business or HR field. The mentor support in People Analytics provides through “Mentorship seminar”.
- The module “Internship” (36 ECTS) encompasses three types of internships – professional, research and project. The term paper and Master thesis are essential part of research internship.
- The module “Major” (54 ECTS) includes courses that serve for the development of professional, research and data skills. As such, students can gain knowledge and competencies in Economics, Marketing and Human Resource management. The main courses involve gathering together, analyzing, and reporting HR data to measure the impact of a range of HR metrics on overall business performance and make decisions based on data.
- The module “MagoLego” (9 ECTS) provides students with additional knowledge according to their preferences and supports students in strengthening their professional trajectory.
- The module “Final State Certification” (3 ECTS) demonstrates how students can defend their final theses.
Customer Analytics track
- The module “Key seminars” (18 ECTS) consists of various activities with focus on project and research skills via Project seminar and Research seminar. Research seminars focus on either business or HR field. The mentor support in Customer Analytics provides through “Mentorship seminar”.
- The module “Internship” (36 ECTS) encompasses three types of internships – professional, research and project. The term paper and Master thesis are essential part of research internship.
- The module “Major” (54 ECTS) includes courses that serve for the development of professional, research and data skills. As such, students can gain knowledge and competencies in Economics, Marketing and Human Resource management. The main courses involve gathering together, analyzing, and reporting marketing data to make decision about customer behavior and other marketing trends based on data.
- The module “MagoLego” (9 ECTS) supports students in strengthening their professional trajectory.
- The module “Final State Certification” (3 ECTS) demonstrates how students can defend their final theses.
Economic Data Analysis track
- The module “Key seminars” (15 ECTS) consists of various activities with focus on project and research skills via Project seminar and Research seminar. Research seminars focus on conducting research in economics and data analysis. The mentor support is provided through “Mentorship seminar”.
- The module “Internship” (36 ECTS) encompasses three types of internships – professional, research and project. The term paper and Master thesis are essential part of research internship.
- The module “Major” (57 ECTS) includes courses that serve for the development of professional, research and data skills. As such, students can gain knowledge and competencies in Economics, Marketing and Human Resource management. The main courses teach fundamental economic knowledge (microeconomcis), econometrics and machine learning. Consequently, will know how to collect, clean the data, formulate a theoretical model, and use the state-of-the-art statistical methods to provide quantitatively sound solutions to a business-problem.
- The module “MagoLego” (9 ECTS) supports students in strengthening their professional trajectory.
- The module “Final State Certification” (3 ECTS) demonstrates how students can defend their final theses.
This degree programme of HSE University is adapted for students with special educational needs (SEN) and disabilities. Special assistive technology and teaching aids are used for collective and individual learning of students with SEN and disabilities. The specific adaptive features of the programme are listed in each subject's full syllabus and are available to students through the online Learning Management System.
All documents of the degree programme are stored electronically on this website. Curricula, calendar plans, and syllabi are developed and approved electronically in corporate information systems. Their current versions are automatically published on the website of the degree programme. Up-to-date teaching and learning guides, assessment tools, and other relevant documents are stored on the website of the degree programme in accordance with the local regulatory acts of HSE University.
I hereby confirm that the degree programme documents posted on this website are fully up-to-date.
Vice Rector Sergey Yu. Roshchin
Summary of Degree Programme 'Data Analytics for Business and Economics'