Masterclass & Expert Session: “Turning Creativity into Business” 2025 — A Launchpad for Young Creative Entrepreneurs at HSE University, St. Petersburg
HSE University – St. Petersburg proudly announces the 2025 edition of the Masterclass and Expert Session: “Turning Creativity into Business”, an immersive event designed to empower emerging voices in the creative and cultural industries. Held at the HSE School of Economics and Management, this initiative is led by students of the Master’s program in Arts and Culture Management, and stands as a unique opportunity to connect innovation, entrepreneurship, and the cultural sector under one dynamic platform.
Masterclass with Anastasiia Isakova, Monday 14 april room 3004B form 17:00 -18:30
Location: HSE University, 3 Kantemirovskaya St., Building 1A, St. Petersburg
Languages: English / Russian
Key Dates:
-
April 11, 2025
Deadline to Apply
April 13, 2025
Publication of Selected Projects
April 14, 2025
Masterclass with Anastasiia Isakova
April 19, 2025
Expert Session: “Turning Creativity into Business”
This initiative is not only a call to action—it is a celebration of the next generation of creative leaders who are shaping culture through entrepreneurial innovation.
“Creativity is not just about ideas. It’s about courage, strategy, and execution. This event is where imagination meets opportunity.”
The program begins with an inspiring masterclass on April 14 by Anastasiia Isakova, Creative Director of *Beyond Baylor, SMM lead and external communications consultant, and a graduate of the HSE Master's in Arts and Culture Management. Her session will offer actionable insights into branding, strategy, and creative leadership.
Then, on April 19, the spotlight turns to the **Expert Session, where selected participants will pitch their business ideas to a high-profile jury of industry professionals and receive tailored feedback to accelerate their projects. This session serves as both a student accelerator and a networking hub for aspiring entrepreneurs and established cultural leaders.
Meet the Expert Jury:
- Kristina Sasonko– Managing Partner at Art Square Gallery, Founder of Beriozka Gallery, Director of the New Art Studies Foundation
- Anastasiia Isakova – Creative Director of Beyond Baylor
- Maria Lender – Executive Director at park.ideas marketing agency, with a decade of experience in hospitality and creative management
- Anastasia Melnikova – Co-founder and Creative Director of Jagger Ballet, theatre producer and senior lecturer at St. Petersburg State University of Economics
Participants will benefit from:
- Exclusive feedback from top experts in the creative economy
- Promotion through HSE University’s platforms
- Recognition for outstanding projects
- Access to workshops, networking, and future opportunities
Whether you're working on a fashion brand, a tech-driven art project, a social initiative, or a new cultural service—this is your chance to take your idea to the next level.
For full participation details and how to apply, visit website.
Don’t miss this chance to transform your creativity into real-world impact.
Let’s build the future of the creative industries—together.