Communications and Media Competencies
- This course is designed to develop students’ knowledge of how media information is produced and consumed. The course will give an overview of various media phenomena that may influence our view of the world (e.g. agenda setting, misinformation, manipulative techniques, etc.) — and provide a better understanding of factors driving our trust in information. The ultimate goal of the course is to help students critically assess information in the predominantly digital environment and spot their own biases in media consumption. During this course students will learn not only to apply analytical and critical skills while consuming media, but also to proactively use rhetoric and argumentation in a public discussion.
- Students will learn to assess and adjust personal media consumption habits;
- Students will learn to discriminate between the quality journalism and adverse media practices;
- Students will learn to distinguish what counts as argument and analyze the argumentation techniques used in the media;
- Students will learn to spot manipulative and misinforming content online;
- Student will learn to understand the process of media production and its influence on society
- Student will learn to understand personal and group biases in media consumption;
- Student will learn to understand the power of language and wording in media discourse production
- 1. Introduction to media literacy and the history of the discipline
- 2. Media production and media consumption
- 3. Quality news vs manipulative content
- 4. Biases in media production and consumption
- 5. Sources on information
- 6. Applying news literacy deconstruction basics
- 7. Digital citizenship
- 8. Media diet
- 9. Types of journalism
- 10. On the surface of media discourse - the wording
- 11. On the surface of media discourse — the structure
- 12. Logic, facts and argumentation in media discourse
- 13. Emotions and attitude in media discourse
- 14. Blogs and social networks
- 15. Communication principles in digital media environment
- Cumulative assessmentStudents are expected to demonstrate their command of the main concepts of the course by completing five graded assignments (pass/fail grade). “Pass” — A student complies with the requirements “Fail” — 1) A Student does not comply with the requirements; 2) a student misses the graded task. Sample tasks: ● quizzes ● essays ● collaborative projects
- PresentationsStudents will be asked to prepare several presentations throughout the class. Presentations can be done individually or in groups. The reports should be prepared based on the provided literature and personal research and presented in class. The estimated time for a presentation — up to 20 min plus up to 10 min for the Q&A session.
- Examination Part I: Final taskFor the final assignment students need to search for and analyze their own case related to one of the course topics. Format: pre-recorded video presentation (~15 min) Criteria for case selection: ● the case is relatively recent (not more than 10 years old); ● the case in related to media; ● the case was not provided by the instructors during the course; ● the case has enough background for the analysis; ● the case relates to the topics of the course; ● multiple related cases (e.g. several texts) can be chosen. General requirements for the assignment: 1) Give a summary of the case analyzed; 2) Identify which media phenomena it relates to; 3) Provide theoretical background for the discussed phenomenon; 4) Suggest which potential political, social, cultural, and economical outcomes the phenomenon represented by the case may have for the society (on different levels). Support the arguments with the theory and/or empirical evidence. 5) Provide an analysis of a discourse in terms of the categories studied in the course (wording, structure, arguments, attitude, etc.) 6) Suggest practical guidelines to solve/improve/resist the case/the phenomenon represented (depending on the particular topic). Possible topics for cases: ● spread of misinformation; ● violation of media ethics; ● argumentation in media (positive and negative examples); ● biased/manipulative/good/bad wording and discourse structure (vis-a-vis the communicative task that the discourse is supposed to accomplish); ● biases created by the media (e.g. framing).
- Examination Part II:ReviewApart from the final task, each student needs to provide meaningful and substantive feedback on the work of fellow students. Format: class feedback Requirements for the review: 1) Discuss the advantages of the report; 2) Discuss the disadvantages of the report; 3) Mention what was not clear enough; 4) Suggest what can be improved and how.
- 2022/2023 2nd module0.1 * Examination Part II:Review + 0.5 * Cumulative assessment + 0.4 * Examination Part I: Final task
- Bruns, A. (2018). Gatewatching and news curation: Journalism, social media, and the public sphere. Australia, Australia/Oceania: Peter Lang. https://doi.org/10.3726/b13293
- Lewandowsky, S., Ecker, U. K. H., & Cook, J. (2017). Beyond Misinformation:Understanding and Coping with the “Post-Truth” Era. https://doi.org/10.1016/j.jarmac.2017.07.008