Кто читает:: Департамент медиа

Статус:: Курс по выбору

Когда читается:: 4-й курс, 1, 2 модуль

Abstract

Theatres, museums, publishing and printing media, new media, design studios and other services use creative and digital technologies for the creation of cultural and creative goods to convey the symbolic values and meaning as well as to attract the audience. The museums become more interactive: usage of AR and VR technologies, animation, and the comprehensive digital transformation give an opportunity to co-create. New media produce digitalized creative content, create new meanings and produce new senses. The course is focused on usage of creative and digital technologies in traditional cultural organizations, such as museums, and in interactive media and production of content.

Learning Objectives

to explain and discuss the concepts of culture, creativity, digital and creative technologies and the relationships between them;
to place digital transformation within a range of cultural, social and economic contexts;
to explain, interrogate and apply creative and digital technologies to arts, cultural industries and creative industries;
to develop the skills of producing senses and to position the cultural and creative goods.

Expected Learning Outcomes

to work in mini groups discussing the projects of creative startups and cases; to work in joint teams independently; to apply these techniques to a range of theoretical and practical concerns in the arts, cultural and creative industries;
to apply these techniques to a range of theoretical and practical concerns in the arts, cultural and creative industries;
to be able to create own ideas on start-ups in creative fields;
to be able to understand the network and communication models of existing cultural and creative organizations from traditional cultural sphere and new media;
to evaluate critically and creatively current issues and research in Cultural and Creative Industries.
to operate terms of semantic producing and positioning of new goods;
to operate terms, definitions and conceptions of digital transformation, digital products;

Course Contents

Digital innovations in museums
Producing in different areas
Networking of cultural institutions
Digital Museum Products: A Pandemic Ex
Digital technologies in the exposition space of the museum
Trends. Semantic positioning
News production
The city and its cultural and tourist code

Assessment Elements

Project activity
Task in groups (max. 5 students) or individually: prepare your own project. The group/ the student has the right to produce his/her/their own project or choose from the suggested ones. Students' work is expected to contain the following points: the expertise of 2-3 experts or "opinion leaders”in the project; semantic positioning of the information guide; the relevance of the project for the target audience; the transmediality of the project; attracted resources and evaluated costs. The results of the project are to be presented in class. The presentation should be not more than 10 minutes. The slides are obligatory.
Exam
The final exam is conducted in the form of the interview.The teacher not later than 30 days before the exam gives students a list of topics for the interview. The interview lasts not more than 12 minutes for each student. The examiner chooses two or three topics from the list and asks questions not more than four for each topic. The student is expected to give a full answer using in his or her answer approaches that have been implemented during the course. The students refer to necessary works from the discipline bibliography. When possible the students may supply their answer with extra examples or approaches the students may have found through the course. The exam is conducted in class during session time.

Interim Assessment

2025/2026 2nd module
0.5 * Exam + 0.5 * Project activity

Bibliography

Recommended Core Bibliography

Davies, L. H., Hall, J. B., Walters, D. G., & George, D. J. (2018). Catalan Culture : Experimentation, Creative Imagination and the Relationship with Spain. Cardiff: University of Wales Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1839736
Loo, S. (2016). Creative Working in the Knowledge Economy. New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1435645
McRobbie, A. (2015). Be Creative : Making a Living in the New Culture Industries. Chicester: Polity. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1158829
Whinnery, E., Rafa, A., Wolff, K., & Education Commission of the States, A. E. P. (AEP). (2018). Creative Youth Development: Transforming the Learning Environment. Education Trends. In Education Commission of the States. Education Commission of the States.
Yu.V. Yermakov, & Nadegda M. Starobinskaya. (2019). Creative Marketing Tools: Creative Advertising And Creative Strategies. Annals of Marketing-Mba. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.mmb.journl.articl.v1.3.19

Recommended Additional Bibliography

Flew, T., & Cunningham, S. (2010). Creative Industries after the First Decade of Debate. Information Society, 26(2), 113–123. https://doi.org/10.1080/01972240903562753
Hesmondhalgh, D., & Baker, S. (2011). Creative Labour : Media Work in Three Cultural Industries. Routledge.
Ind, N., & Watt, C. (2006). Brands and breakthroughs: How brands help focus creative decision making. Journal of Brand Management, 13(4/5), 330–338. https://doi.org/10.1057/palgrave.bm.2540275
Schoales, J. (2006). Alpha Clusters: Creative Innovation in Local Economies. Economic Development Quarterly, 20(2), 162–177. https://doi.org/10.1177/0891242405285932

Authors

Котюкова Анастасия Васильевна

Бакалаврская программа «Медиакоммуникации»

Контакты

Creative technologies in the field of culture and art

Course Syllabus