Кто читает:: Департамент медиа

Статус:: Курс обязательный

Когда читается:: 4-й курс, 1 модуль

Преподаватель

Рябушко Александр Николаевич

Full Syllabus Ask Question

Abstract

The course covers the specifics of media communications in the international sphere. Students will study basic elements of political theory (power, leadership, agency, soft power, etc.) which might be instrumental for the generation, promotion and translation of ideas and meanings to an international audience. They will master the basics of intercultural communication designed to enable successful professional and personal interaction with representatives of other countries and cultures. Finally, students will be given insights into how to use key PR tools for effective communication with various actors in international relations at the level of states, business structures, non-governmental organizations, cultural institutions and ‘people's diplomacy’.

Learning Objectives

Introducing classical and modern academic and expert concepts to develop essential knowledge and skills in the field of international communications.
Mastering communications skills, i.e. the draft of an international communications report and online presentations.

Expected Learning Outcomes

Understands the essential concepts of political science in the context of the discipline.
Has a thorough understanding of modern concepts of intercultural communications.
Has a good understanding of the essentials of public relations theory in the context of the discipline.
Uses the acquired knowledge in the desk research of the current international agenda.
Understands the role of various dimensions of intercultural communication in building communications across cultures, i.e. personal, professional, communications with target audiences on top of that.
Is aware of the practical tools necessary for the effective promotion of ideas, organizations, and meanings in the international sphere.
Has the basic skills in creating media content.
Exercises the skill to prepare case studies individually and later on to collaborate with peers during team-work.
Able to finalize the results of a particular project in the form of a report.
Able to confidently voice ideas and opinions in English during the webinar.

Course Contents

The essentials of Political Science
Intercultural communications
The essentials of Public Relations
Practical session «Designing the meanings»
Practical session «Grounding and customization»
Practical session «Writing a report»
Practical session «International webinar»

Assessment Elements

Report
Students individually or in small groups (2-5 people) create a team to prepare a project to promote (strengthen and maintain the international image) an idea/goods/company/country (etc.) in the format of a report. It is necessary to prepare a document in the format of a United Nations (UN) or International Bank for Reconstruction and Development (The World Bank) report on the subject of the discipline, which clearly covers the key knowledge within the framework of the course.The report should contain the text (approx. 10-20 pages depending on the amount of graphics) and illustrations (i.e. infographics, images). During the course seminars students prepare the parts of the report (general vision of the project, executive summary, case studies, feasible research, conclusions, appendix, etc.). Key ideas of the project should be grounded in the executive summary and this very summary should be presented during the webinar with assessment on a ten-point scale.
Test
Students take a remote test to test their knowledge of key concepts within the framework of this work. The tasks include 10 closed and 10 open questions, which require answers in the form of a mini-essay.

Interim Assessment

2025/2026 1st module
0.7 * Report + 0.3 * Test

Bibliography

Recommended Core Bibliography

Cultures and Organizations: software of the mind: intercultural cooperation and Its importance fo..., Hofstede, G., 2010
Effective public relations, Cutlip, S. M., 1985

Recommended Additional Bibliography

When Cultures Collide: leading across cultures, Lewis, R.D., 2014

Authors

Котюкова Анастасия Васильевна

Бакалаврская программа «Медиакоммуникации»

Контакты

Global Communications. Theoretical and Practical Aspects