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The event was organized by BALEAP (The British Association of Lecturers in English for Academic Purposes) and the University of Leicester (Great Britain).
BALEAP in the largest European organization bringing together researchers and lecturers of English for academic purposes. Over 400 people from 18 countries participated in the 2015 conference. Irina Shemeleva was the only participant from Russia, and her paper, which was based on materials for the course ‘The Net Generation: Russian and American Youth Culture’ that is taught to sociology students on HSE St. Petersburg’s campus in the fall, drew great interest from other participants.