The Project of HSE Art and Design School Lecturer Won the RedDot Award.
Ivan Kulikov, lecturer and curator of the School of Design in Saint Petersburg, co-founder of TERMINALDESIGN branding agency, won one of the world’s major design awards – RedDot
Red Dot Design Award is an award established in Germany and dates back to 1955. It is considered as one of the most prestigious awards among the design community worldwide
TERMINALDESIGN agency won its first “RedDot” in the category Brands & Communication Design 2019 for the Hydroid project. ТERMINALDESIGN developed logo, identity, and name of a new product of the diving equipment domain.
It is very prestigious and honorary for me and for the agency to receive such a prize. TERMINALDESIGN regularly participates and gets awards in Russian contests, but RedDot is a great design contest widely known and recognized by the industry professionals worldwide, that is why it is a double pleasure to be congratulated by your friends and colleagues from Denmark and Germany who realize, what kind of award it is.
The name, logo, and font, which were created in the company, had intentionally distorted letters in order to form the brand’s identity.
Designers, inspired by the element of water and leading-edge technologies, decided to make an accent on the unique digital parameters of the underwater diving apparatus. Optical distortion of signs with a slight wave's motion attracts attention, causes associations with the water elements and forms an image of innovation product with revolutionary parameters.
“It is crucially important to participate in professional competitions presenting strong projects which will be indeed recognized by the design community. The international contest is also a responsibility because you represent a country where you live and work. The victory in a contest like that has a higher value”, - says Ivan Kulikov.