Modern world has become highly digitalized. Digital technologies are an integral part of social life of all countries. Digital footprints for modern analytics around the world and in large part from measuring consumerism (by Internet searches) to urban and global services.

People in the modern world actively use social networks and mobile devices to organize their lives, in all their activities, which make up everyday life. Finally, digital media are replacing the old media in the broadest sense. In recent years, the global computer games industry has more finance and more consumers than the global film industry.

Social sciences are responding to these contemporary challenges with the creation of social informatics and computational social science (computational social science), research into the interaction of people with modern technologies and new media, new methods of applied sociology, public opinion research and marketing research.

Sociology and Social Informatics Program prepares professionals capable of responding to these challenges, setting the standard in the field of new digital analytics and programming, and preparing them for professional work in today's digital society as analysts and managers in commercial companies, government agencies and non-governmental organizations, for this, providing up-to-date knowledge about social and economic processes and modern cultural forms, and competence in programming and management based on modern methods of collecting and processing social information.

Types of professional activities:

• research activities;
• organizational and managerial activity;
• project activity;
• industrial and applied activity.

A graduate of the undergraduate program must have professional competencies corresponding to the types of professional tasks that the program is focused on:

ПК-1 is able to critically perceive, summarize, analyze professional information;

ПК-2 is able to independently formulate goals, set specific research objectives in various fields of sociology, social informatics and computational social sciences and solve them using adequate research methods;

ПК-3 is able to prepare a project of scientific or applied research in the field of professional activity, as well as present its results in accordance with relevant standards, best international practices and taking into account the characteristics of the potential audience;

ПК-4 is able to organize interaction with specialists in the subject area and in the field of information technology to solve professional problems;

ПК-5 is able to plan and implement project work in the field of social data analytics, public opinion research, consumer and user behavior, organization of analytical services;

ПК-6 is able to participate in analytical and consulting activities;

ПК-7 is able to choose and use adequate methods, tools, software and information support for the collection and analysis of social data.

Bachelor's program in Sociology and Social Informatics provides for the study of the following blocks: general cycle; professional cycle: basic part, basic profile part, variable profile part, elective disciplines; additional profile (Minor); practices, research work; electives (in addition to the educational program); State final certification.

The content of the program is based on a balanced combination of current courses in the social sciences and humanities (Sociology, Economics), applied courses (Psychology, Economics, Consumption and Financial Behavior), mastering instrumental methods of programming, collecting and processing social information and project work. The program has a set of disciplines that make up the core of sociological education, including a content component - the study of theories of the middle level and empirical knowledge in certain areas.

The instrumental component of data collection and analysis and social informatics is being significantly strengthened; the volume of instrumental courses corresponds to the latest international standards for education in social sciences.

New methods of collecting and analyzing information, the main content areas of social research remain unchanged. If they change, we follow the changing social situation. For example, in an aging Europe, research of old age and the whole range of problems associated with aging is becoming more and more relevant. Accordingly, Sociology and Social Informatics Program will retain its range of research topics for students, which will be reflected in the topics of term papers and students’ theses:

• youth and teenagers
• culture and cultural industries
• health, diseases and aging
• civil and political processes
• business and economic activities
• city and urban processes
• comparative sociology
• education and science
• ethnicity, migration, nationalism

and other important topics in sociological research.

Образовательная программа высшего образования НИУ ВШЭ адаптирована для обучения на ней инвалидов и лиц с ограниченными возможностями здоровья. Для указанных лиц разработана специальная программа по дисциплине "Физическая культура" (Адаптированная Программа учебной дисциплины «Физическая культура»), в учебном процессе используются специальные технические средства обучения коллективного и индивидуального пользования для инвалидов и лиц с ограниченными возможностями здоровья. Особенности адаптации программ учебных дисциплин содержатся в полной версии каждой программы учебной дисциплины и доступны студентам через электронную образовательную среду.

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Подтверждаю актуальность комплекта документов образовательной программы, размещенных на настоящем сайте образовательной программы.

Проректор С.Ю. Рощин

Паспорт образовательной программы «Социология и социальная информатика»