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Academic Supervisor

Volkova, Natalia

Manager

Ozolina, Valentina

Study Office

Contacts

Address:

3 Kantemirovskaya Ulitsa, Office 4013
St. Petersburg, 194100, Russia

Phone

+7 (812) 644-59-11 ext. 61587

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Delivered at:: Department of Management

Course type:: Compulsory course

When:: 2 year, 2 module

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Abstract

The primary focus of this course is on quantitative models that can be used by managers to support marketing decisions. In addition to having conceptual skills, modern managers must increasingly master techniques of data-driven decision modeling to do strategic planning based on information from corporate information systems as well as external data sources. This course teaches how to apply statistical, econometric and optimization techniques to marketing problems.

Master’s Programme 'Data Analytics for Business and Economics'

Contacts

Advanced Marketing Models

Course Syllabus

Abstract