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Regular version of the site

Marketing

2023/2024
Academic Year
ENG
Instruction in English
3
ECTS credits
Course type:
Compulsory course
When:
3 year, 4 module

Instructors

Course Syllabus

Abstract

This course covers the theoretical aspects of marketing and how it could be applied for international business. The special attention is paid for practical issues of evaluating the companies’ marketing performances. During the course students will learn how to analyze the marketing environment and use the marketing tools for decision making.