• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

New Global Business Models

2019/2020
Academic Year
ENG
Instruction in English
6
ECTS credits
Course type:
Compulsory course
When:
4 year, 3 module

Instructors

Course Syllabus

Abstract

The discipline covers the issues on how a company in the data-driven economy creates and captures value. Modules of the course discover the transformation of the key domains of business management under new market conditions. Each of the topics is studied on the cases of companies which represent the brightest examples of new business such as Uber, Airbnb, LinkedIn, Facebook, Spotify, Alibaba and many other. These companies represent the phenomenon of the disruptive innovations in business organization which in some cases gave the “first mover advantage’ in other provided them with the unique business models. Basically, a key learning outcome of the course refers to understanding of the most efficient way to allocate and organize resources of new businesses.
Learning Objectives

Learning Objectives

  • A key learning outcome of the course refers to the practical, hands-on approaches for analysis of how companies create, deliver and capture value.
Expected Learning Outcomes

Expected Learning Outcomes

  • Develop the ability to work with the literature and other information sources to find solutions for case-studies
  • Communicate results of case-studies solutions
  • Develop the ability to recognize markers of business models which appear as a response to digital revolution
  • Use theoretical models to solve cases studies on companies that represent different business models, including the new ones
  • Know different approaches to business modeling
  • Identify similar and distinguished features of business build on identical business models
  • Propose possible scenarios of modifications of the business models
Course Contents

Course Contents

  • Topic 1. Business model as a key concept of strategic management.
    Industry value creation & Firm value creation. Variety of business model frameworks: Canvas, ‘Zott-Amit’ model, BM navigator.
  • Topic 2. Digital business models.
    Business models of digital companies. "Asymmetric" business models. A Coursera online course. Developers as new decision-makers.
  • Topic 3. Business model innovations.
    BM Innovations as a response to changes in the industry value chain. Canvas approach to BM innovations.
Assessment Elements

Assessment Elements

  • non-blocking Class activities
    Case studies, teamwork results, assignments, presentations.
  • non-blocking Tests
    There are 4 tests that students will write within the whole course. The tests are conducted either at the beginning or at the end of the class. All tests are based on home reading.
  • non-blocking Written exam
    Written exam includes close-ended and open-ended questions. Total time: 60 min.
  • non-blocking Group project presentation
Interim Assessment

Interim Assessment

  • Interim assessment (3 module)
    0.2 * Class activities + 0.3 * Group project presentation + 0.25 * Tests + 0.25 * Written exam
Bibliography

Bibliography

Recommended Core Bibliography

  • Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366

Recommended Additional Bibliography

  • Teece, D. (2017). Business models and dynamic capabilities. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.47F89CFF
  • Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Research Papers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.ebg.iesewp.d.0862