Marketing in Social Entrepreneurship

2026/2027

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент социологии

Статус:

Курс по выбору

Когда читается:

1-й курс, 3 модуль

Course Syllabus

Abstract

This course provides students with a systemic understanding of communication and promotion strategies aligned with a business’s social mission. Students will explore key marketing tools and approaches relevant to social projects, including audience segmentation, value-based branding, storytelling, digital marketing channels, and crowdfunding. Special emphasis is placed on ethical marketing, trust-building, and community engagement. Through case studies and project-based learning, students will develop the ability to create marketing campaigns that not only promote a product or service but also contribute to sustainable social change.