Marketing in Social Entrepreneurship

2026/2027

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

Department of Sociology

Course type:

Elective course

When:

1 year, 3 module

Course Syllabus

Abstract

This course provides students with a systemic understanding of communication and promotion strategies aligned with a business’s social mission. Students will explore key marketing tools and approaches relevant to social projects, including audience segmentation, value-based branding, storytelling, digital marketing channels, and crowdfunding. Special emphasis is placed on ethical marketing, trust-building, and community engagement. Through case studies and project-based learning, students will develop the ability to create marketing campaigns that not only promote a product or service but also contribute to sustainable social change.