Sociology is an exciting field of study. Sociology has a long and rich history, numerous sub-fields, and tremendous theoretical importance and practical applications.
Where is there demand for this knowledge?
Expertise in sociology is important for public decision-making, law, business management, journalism, and advertising. Public and human rights organizations also require social expertise. Knowledge of sociology makes our graduates competitive on the labour market in virtually any field.
Who pays for this knowledge?
Companies are very interested in consulting services offered by sociologists for decision-making purposes. The federal government pays for social research, which can assist it in carrying out various reforms. A third type of research – fundamental – does not have an immediate customer.
How does the social scientist work?
Depending on the situation, a sociologist may use:
- Interviews (as a journalist) – either formal that have been recorded or in the form of a confidential conversation
- Focus groups (talk to several people, such as on a talk show)
- Analysis of documents and other written sources (for example, as performed by an historian)
- Observation (almost like scouting)
In addition to collecting data, a sociologist must read the professional literature, analyze data using computer programmes, discuss research with colleagues at meetings and conferences, write reports and publish the results of their work. The work of sociologists is therefore very diverse and requires a variety of different skills.