Delivered at:: Department of Management

Course type:: Compulsory course

When:: 1 year, 3 module

Abstract

This course is aimed to form understanding of Web and Digital Marketing Analytics. This is a beginner level course but even experienced analysts have found it to be effective in reminding them of the process they need to follow. Students will learn the Web Analytics and Digital Analytics process using different tools such as Google Analytics, Yandex Metrica, Google Trends, Yandex Wordstat and so on.

Master’s Programme 'Data Analytics for Business and Economics'

Contacts

Analytical tools in marketing

Course Syllabus

Abstract