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Address:

3 Kantemirovskaya Ulitsa, Office 4013
St. Petersburg, 194100, Russia

Phone

+7 (812) 644-59-11 ext. 61587

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Delivered at:: Department of Management

Course type:: Compulsory course

When:: 2 year, 2 module

Instructor

Pavlova, Ekaterina

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Abstract

The course explores the conceptual foundations of consumer behavior. It also gives an overview of a state-of-the-art consumer analysis and analytics and demonstrates its practical value. The course consists of lectures and tutorials (18 and 18 hours correspondently). The tutorials involve group presentation, problems solving, case study discussion and the individual assignment during seminars.

Master’s Programme 'Data Analytics for Business and Economics'

Contacts

Consumer Behaviour

Instructor

Course Syllabus

Abstract