Rhetoric and Effective Communication in the Digital Society

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

4

Кредиты

Кто читает:

Департамент иностранных языков

Статус:

Курс обязательный

Когда читается:

1-й курс, 3, 4 модуль

Преподаватель

Тулякова Наталья Александровна

Course Syllabus

Abstract

The course offers students a comprehensive understanding of persuasive communication in the digital age. Students are introduced to classical and contemporary theories of rhetoric, learning how to craft and deliver compelling messages tailored to various digital platforms. The curriculum emphasizes the development of effective public speaking skills, critical analysis of persuasive techniques, and strategies for engaging with audiences across different digital mediums. Furthermore, students explore the impact of digital technologies on communication practices, including social media, online presentations, and digital storytelling. The course prepares students for careers in fields such as digital marketing, public relations, content creation, and social advocacy, where advanced communication skills in the digital realm are essential. The course objectives are to give an idea of the subject, basic categories and concepts of rhetoric, its cultural and historical genesis and place in the system of forms of verbal culture, as well as to consider the factors that determine the success of speech interaction with the audience in situations of business communication.