• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • А
  • А
  • А
  • А
  • А
Обычная версия сайта

Бакалаврская программа «Дизайн»

21
Апрель

Contemporary Design

2022/2023
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Кто читает:
Школа дизайна
Статус:
Курс обязательный
Когда читается:
3-й курс, 2 модуль

Преподаватель

Course Syllabus

Abstract

The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies. Link to the course: https://openedu.ru/course/spbu/BRAND_ENG/?session=spring_2023
Learning Objectives

Learning Objectives

  • Learning digitalization trends and the specifics of marketing and branding
Expected Learning Outcomes

Expected Learning Outcomes

  • Gain knowledge and skills in order to make management decisions in this area
Course Contents

Course Contents

  • Topic 1
  • Topic 2
  • Topic 3
  • Topic 4
  • Topic 5
  • Topic 6
Assessment Elements

Assessment Elements

  • blocking Test
  • blocking Test
Interim Assessment

Interim Assessment

  • 2022/2023 2nd module
    The mark for the test is the final mark for the course
  • 2023/2024 2nd module
    The mark for the test is the final mark for the course
Bibliography

Bibliography

Recommended Core Bibliography

  • Brand management : co-creating meaningful brands, Beverland, M., 2018
  • Brand management strategies : luxury and mass markets, D'Arienzo, W., 2016
  • Chan-Olmsted, S. M. (2005). Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets. Mahwah, N.J.: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=167406
  • Kotler, P., & Pfoertsch, W. (2006). B2B Brand Management. Berlin: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=172393

Recommended Additional Bibliography

  • B2B brand management, Kotler, P., 2006
  • Kelley, L. D., Sheehan, K., & Jugenheimer, D. W. (2015). Advertising Media Planning : A Brand Management Approach (Vol. Fourth edition). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=971616