We Are the Show: HSE Students Take Center Stage at MEDIAJAM 3.0
As the winter semester gains momentum, the HSE University campus buzzes with more than just academic energy. The Institute of Media is preparing to unveil its most anticipated creative event of the season: the third annual student talent festival, MEDIAJAM 3.0. Scheduled for December 4 at 18:00, this spectacular showcase promises to reveal the vibrant, artistic soul thriving within the university's walls.
More than just a concert, MEDIAJAM is a cultural phenomenon for the Institute of Media. It is designed to shatter the stereotype of the university experience as solely one of rigorous study and deadlines. Instead, it offers a powerful testament to a dynamic extracurricular life where talent, ambition, and professional artistry collide on a single stage.
The festival's lineup is a unique blend of raw student talent and polished professional prowess. The stage will be shared by HSE's own students and lecturers, who have passed a rigorous selection process, alongside titans of the media industry. This year, the event is honored to feature very special guests.
The ideological inspiration for the festival, Ernest Mackevičius, Director of the HSE Media Institute and a leading Russian journalist, will be a central figure. Joining him is the renowned television host of "Russia 1," Dmitry Shepelev, who will also showcase his talents. Their participation blurs the line between the classroom and the industry, providing students with an unparalleled opportunity to perform alongside the very professionals they look up to.
Understanding that a performance is nothing without an audience, MEDIAJAM 3.0 turns viewership into an active role. The organizers are launching a contest for the best fan group. Attendees are encouraged to come prepared to champion their favorite performers with creative chants, supportive posters, and boundless enthusiasm. The most energetic and creative group of supporters will be awarded a special surprise prize, adding an extra layer of excitement and interaction to the evening.
Behind the spectacle of lights and music lies a monumental effort of coordination. As explained by Olga Blagodarova, one of the key organizers, MEDIAJAM is a true "imagemaking event" for the Institute. Its execution requires a symphony of tasks: negotiating with VIP participants, curating the performer list, developing the script, managing technical and logistical needs, and rehearsing the program.
Since last year, the team has reached a new level of professionalism. Alexander Artemov, Deputy Head of the Centre for Marketing Communications, noted that the organization has "substantially evolved," with the team gaining confidence, scale, and a deep understanding of their craft. From the sound engineer fine-tuning the acoustics to the specially trained volunteers who silently place microphone stands in the dark, every detail is meticulously planned. The final dress rehearsal is a controlled, creative chaos where every movement is refined, and every performance is polished to perfection, all with the singular goal of creating an unforgettable experience.
Event Details:
What: MEDIAJAM 3.0 Talent Festival
When: December 4, 18:00
Where: The HSE Cultural Center
The event is open to all members of the HSE community — students, staff, and their guests. Secure your seat by registering via the link (it is obligatory)!
MEDIAJAM 3.0 declares that at the HSE Institute of Media, creativity is not just studied — it is lived, breathed, and celebrated under the bright lights of the stage. Come for the talent, stay for the surprises, and be part of the most electric creative event of the season!
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