Current Trends in Management and LogisticsConference Programme

Venue : 3A Kantemirovskaya St., room 436

Time : 15.00 – 18.20 (12/03/2020)

Current Trends in Management and Logistics

Conference Programme

Moderators : Aref  Gazale and Nastasya Beloded 

Room 436 15.00-15.15	Conference Welcome:  Jeff Downing, Ph.D., Programme Academic Supervisor  Irina Y. Shchemeleva, Ph.D., Dean of School of Arts and Humanities Thomas Wiseman, B.A. University of Notre Dame (Notre Dame, Indiana, USA), English Connection (Director of Studies)
15.15- 16.00	Section 1: 1st Year Students
	Sofia Gurskaya, Vlada Petushina (BMN 191) Being eco-friendly: to save the environment or just to attract customers?
	Viacheslav Kozlov, Mikhail Ivkin, Timofey Klimov (BMN 190, 191, 192) Using Personality Typing to Analyze Team Performance
	Ksenia S. Astapenko, Yulia S. Astapenko (BMN 190) Fraud in Telecommunication: Tele2 Case
	Anastasia Solovyova, Gleb Voropay, Sofia Koroleva (BMN193) Co-working space: New Perspectives
	Anastasia Lenoir, Elina Mukhametshina, Anna Zvereva (BMN190) Modern approaches towards patterns in Chinese business
16.00- 17.00	Poster Session
Hall 4th floor	1st Year Students:
	Nikita D. Korulin, BMN 191 Business Processes Automation in HRM
	Anastasia Grigoryan, Anna Pirogova, Anna Udalova, BMN 191 Digital Advertising: A Case of Microsoft and Apple
	Anastasia A. Pustynnikova, Ekaterina S. Nemchenko, BMN 190 SCS Economic and Business Models
	Ekaterina Reznichenko, Christina Shilova, BMN 190 The Impact of Storytelling in the Luxury Hotels Branding: A Case of Belmond Ltd
	Kristina Bazymyanskaya, BMN 191 Word of Mouth Marketing As the Effective Way of Mastering Small Business: The Case of Granola
	Yaroslav Morozov, BMN 190 Generational Change in the Workplace
	Elizaveta Gaynulina, Kamila Kairbekova The expansion of market coverage by means of individual internet marketing: Case of Yandex
	Nguyen Phuc Quang Anh, Inura Perera, BMN 191 The Perspectives and Applications of Gamification in Business
	Olesya Onishchenko, BMN 199 Building relationships within a team and staff assessment
	Nikolaeva Sofia, Shlyk Polina, Mikhailova Tatiana, BMN194 Attitude to product online subscriptions as a business model: a comparative analysis of perception among Russian and foreign students
	Alexandra Udovenko, Elizaveta Matveeva, Catherine Bakai, BMN191 Self-Branding via Instagram in the Russian market: Perspectives and Competitive Advantages
	Leonova Ekaterina, Shturma Daria, Novikova Svetlana, BMN190 Corporate culture as the reason for changing the level of employee motivation in the work process
	Manichev Gennadiy, BMN191 Innovations in online money transferring: TranferWise case
	2nd Year Students:
	Anastasia S. Verman, Anastasia D. Ivanova, Anna A. Frolova, BMN184 Second-Hand Shops as an Emerging Trend of  Fashion Industry in Russia
	Daria A. Babikova, Olga A. Shataeva, BMN184 Conflict Resolution Strategies in International Companies
	Ivan Kaydanov, MIkhail Kondratev, Alexander Utkov, BMN184 Perspectives of Sustainable Development in Russia
	Timofey Bakal, Artem Myasnikov, BMN187 Study of the paradoxical phenomenon of bundle prices on the Russian market
	Kirill L. Shubin, BMN187 Supplementary Position of Artificial Intelligence in Corporate Decision Making
	Fedor Turchenko, Dmitriy Mischenko, BMN182 The computation of soccer players' salaries
	Pavel Lebedintsev, Maria Kiseleva, Ekaterina Korolko, BMN181 Ethical Issues in Fashion Industry
	Boris Krukovsky, Dalila Ibragimova, BMN183 Video Marketing Trends: 8 Sec. Principle
	Veksler Ksenia, Bekker Tatiana, Svetkina Karina, BMN183 Problems of waste disposal in Moscow and St. Petersburg
	Egor Zaytsev, Ekaterina Menschikova, BMN 182 Peculiarities and Perspectives of Logistics Outsourcing. Comparison of India and Russia
	Veronika Popkova, BMN183 The Peculiarities and Perspectives Sustainable Fashion
	Olga Baranova, Anna Chernova, BMN183 Instagram as a platform for creativity and business: how bloggers make money
	Syomochkina Victoria, Yarmagomedova Zarema, Vasilijeva Ekaterina  BMN183 Integration of Drones and Smart Glasses
	4th Year Students:
	Larina Kristina, Benchuk Maxim The impact of marketing policy of a university on its brand awareness and factors that affect students’ and faculty members’ perception (HSE university case)
	David Davtyan, Mikhail Bavin Successful go-to-market strategy for new business in Russia
17.00-18.10	Section 2: 1st Year Students
Room 436	Ivan Petrov, Nikolay Vasilyev, BMN182 What are the most important factors that influence oil price?
	Linara Khadimulina, Anna Petrushkina, BMN188 TBL: Doing business in the right way
	Anastasia Breyterman, Arina Rudoman, BMN187 Disability issues in the RF employment
	Polina Andreeva, Artyom Kiryakov, Anatoly Talanenko, BMN183 Ethics of Tax Evasion in Russia and the USA
	Aleksander Bryushinin; Anton Skorobogatov  How digitalization affects St. Petersburg labor market in the accountant field: comparison of applicants’ skills with the requirements of employers
	Mariia Konstantinovna Nebotova, Daria Nikolaevna Savchenko  Implementation of “Stories” format in apps as a new direct-marketing instrument on the e-commerce market
18.10-18.20	Discussion & Photo Session

Jury (Oral Presentations: Session 1)

Thomas Wiseman, B.A.– Chairperson ;

Tatiana Y. Grishchenko, Ph.D., Department of Management;

Elena V. Korchagina, Ph.D., Department of Management;

Evgenij A. Pushkarev, Ph.D., Department of Foreign Languages (Management);

Vladimir V. Pavlov, Ph.D., Department of Foreign Languages (Management);

Indira M. Gasanova, Ph.D., Department of Foreign Languages (Design);

Natalya A. Gataullina, Department of Foreign Languages (Economics);

Elena F. Brattseva, Department of Foreign Languages (Management).

Jury (Poster Session)

Thomas Wiseman, B.A.;

Tatiana Y. Grishchenko, Ph.D., Department of Management;

Evgeny A. Zazdravnykh, Ph.D., Department of Management;

Anna Y. Mazurkina, Department of Management;

Natalya A. Gataullina, Department of Foreign Languages (Economics);

Indira Gasanova, Ph.D., Department of Foreign Languages (Design);

Tatiana V. Mitrofanova, Department of Foreign Languages (Management);

Nailya Shaihulova, Department of Management, 4th Year Stdent

Jury (Oral Presentations: Session 2)

Elena V. Korchagina, Ph.D., Department of Management - Chairperson ;

Thomas Wiseman, B.A.;

Elena I. Kudriavtseva, Ph.D., Department of Management;

Evgenij A. Pushkarev, Ph.D., Department of Foreign Languages (Management);

Natalya A. Gataullina, Department of Foreign Languages (Economics);

Tatiana V. Mitrofanova, Department of Foreign Languages (Management);

Vladimir V. Pavlov, Ph.D., Department of Foreign Languages (Management);

Elena F. Brattseva, Department of Foreign Languages (Management).

Conference Coordinators:

Natalia V. Ursul, Ph.D., Department of Foreign Languages (nursul@hse.ru);

Irina V. Nuzha, Ph.D., Department of Foreign Languages (irina.nuzha@gmail.com)

Irina M. Solntseva, Department of Foreign Languages (isolntseva@hse.spb.ru);