Research Seminar "Managerial Economics"
- To make managerial decisions on the basis of contemporary economics concepts and empirical data
- The student can explain the demand function concept and all apply it for the description of the consumers' behavior.
- The student is able to organize a survey of consumers and to build the demand function based on the collected data. The student is able to organize experiment or use historical data for building the demand function.
- The student is able to calculate marginal revenue and explain how its function may look for various demand functions.
- The student is able to choose the profit maximizing variant of group price discrimination for particular product and the given pool of potential consumers.
- The student is able to design a line of product (different versions of the product) to maximize the revenue
- The student is able to desing the bundling strategy for various products like music, entertainment, IT services, etc.
- The student is able to desing pricing strategy for two related products (a base product and a supplementary product)
- The student is able to desing non-linear pricing strategy for various product
- Demand Function
- Demand Estimation
- Total and Marginal Revenue
- Group Price Discrimination
- Non-Linear Pricing
- Costs Analysis for One Product
- Cost Analysis for Multi-Product Firm
- Cost Estimation
- Perfect Competition
- Competition Game
- Two-sided markets and Platform economics
- 2022/2023 4th module0.1 * Test + 0.1 * Home Assignment + 0.1 * Test + 0.1 * Test + 0.4 * Exam
- Webster, Thomas J.. Managerial Economics : Tools for Analyzing Business Strategy, Lexington Books, 2014. ProQuest Ebook Central,
- Waschik, Robert, et al. Managerial Economics : A Strategic Approach, Routledge, 2010. ProQuest Ebook Central,