Current Trends in Management and Logistics Conference Programme

Moderators : Aref A. Abu Gazale and Veronika Markina (1^st Year Student)

 

Room 436 10.30-10.45	Conference Welcome: Irina Y. Shchemeleva, Ph.D., Head of the Department of Foreign Languages   Thomas Wiseman, B.A. University of Notre Dame (Notre Dame, Indiana, USA), English Connection (Director of Studies)
10.45- 12.00	Section 1: 2nd and 3rd Year Students
	Maria Goroshnikova, Marina Orlova (BMN 166) Emotional Intelligence for Human Resource Management (a Case of Granola)
	Irina Ivanova, Arthur Zhukinskiy, Bolortsetseg Boldbaatar(BMN 161) Digital Marketing As an Effective Way to Improve Small Business: The Case of HSE Store
	Valeriya Bagumyan (BLG-162) The Management of Empty Containers in Shipping Networks
	Abduramanov Artem, Fedorov Maxim, Khanin Aleksandr (BMN166) Outsourcing Tender Support
	Ekaterina Bylina, Alexandra Busygina, Bolortsetseg Boldbaatar (BMN 161) Ready to Give: Charity and #GivingTuesday in Russia
	Ekaterina Klemeshova, Vlada Kraynikova, Elizaveta Logacheva, Anastasiya Zolotueva (BMN-155, BMN-156) Doing Business in Instagram: Peculiarities and Limitations of the Instagram Platform
	Musical Performance: Artemi Zavalin and Daniil Reshetin (2nd Year Students)
12.00- 13.20	Poster Session
Hall 4th floor	4th and 3rd Year Students: Ekaterina Averina (BLG 143) Supply Chain Optimization
	Artem Chibisov (BMN 141) Printing Factories Sustainability Analysis Practices on the Market of Printing Machines Distribution
	Ovanesian Dzhuletta (144 BMN) Factors Influencing the Effectiveness of Advertising Messages in Online Marketing
	Muratbekova Aelita, Shtepina Marina (BMN 154,156) Managing your Customer through Social Commerce
	2nd Year Students: Savchenko Daria (BMN-162) Features and Trends of Popular Social Networks for Advertising
	Nailya M. Shaykhulova, Zarina R. Yakubova (BMN 161) Pitfalls in Change Management: A Case of MANGO
	Navlyutova Alina, Diasamidze Leyla, Sukhomlina Lilia, Tedeyeva Manana (BMN 166) Tendency of Adjusting Company’s Policies and Business in Terms of Generation Change
	Aleksander Bryushinin, Polina Zubarevich, Viktoria Kulkova (BMN 161) Colour Psychology in PR-Management: A Case of Mobile Communication Services in Russia
	Vladislav Korshunov, Kim Do Sen, Daria Guseva (BMN 166) Management in Cybersports
	Kseniya Baranova, Maxim Benchuk, Mariia Nebotova (BMN 161, BMN 166) Effectiveness of Marketing in Social Networks
	Arina Turkova, Dmitriy Tabachnikov (BMN 161 Black Friday: A Case of Amazon)
	Yulia Bardakova (BLG-162) Current Trends in 3PL Marketplace
	1st Year Students:
	Alina Tashpulatova, Dalishiia Pushkareva (BMN 171) Emotional Branding as a Sales Booster
	Anna D. Airieva, Anna A. Bondareva (BMN 172) Neuromarketing: How Smells Affect Consumer Behaviour
	Milana Morozova and Alexandra Maksheeva (BMN 173) How social monitoring tools can help your brand
	Kirill Morgunov, Alexander Khonin (BLG-172) Internet of Things in Logistics
	Veronica Markina, Arina Varg (BMN 172) Lean Management: A Case Study of Sberbank
	Musical Performance: Vladislav Chernatskiy (1st Year Student)
13.40-15.00	Section 2: 1st Year Students
Room 436	Turpakova Yulia, Turpakova Valeria, Babchuk Anastasia (BLG-172) Green Logistics: The Case of DHL
	Nastasia Beloded, Victoria Khramovich (BMN 171) Trends in Management of Fast Fashion Retailers: A Case of Zara and H&M
	Mookie Takudzwa Simone Simango (BMN 171) Cross Cultural Management: Business Specifics (Zimbabwe, Russia)
	Ilia Bychkovskii, Vladimir Grosul (BMN 172) The Advertising Market for Russian-Speaking YouTube Bloggers
	Anna Volkova, Asiia Unezheva (BLG-172) Drone Delivery: Necessary Technology or Fantastic Future?
	Musical Performance: Ekaterina Lubnia  (3rd Year Student)
15.00-15.10	Discussion & Photo Session

 

Jury (Oral Presentations: Session 1)

Thomas Wiseman, B.A.– Chairperson;

Maria S. Plakhotnik, EdD (Department of Management);

Aleksandr G. Mayevskiy, Ph.D., Department of Logistics;

Irina V. Nuzha, Ph.D., Department of Foreign Languages (Logistics);

Evgenij A. Pushkarev, Ph.D., Department of Foreign Languages (Management);

Vladimir V. Pavlov, Ph.D., Department of Foreign Languages (Management);

Georgii A. Starostin, Advisor to HSE Director’s Office;

Ekaterina E. Kurova, Department of Foreign Languages (Management, Logistics).

 

 

Jury (Poster Session)

Aleksandr G. Mayevskiy- Chairperson, Ph.D., Department of Logistics;

Maria S. Plakhotnik, EdD (Department of Management);

Elena V. Veretennik, Department of Management;

Evgeny A. Zazdravnykh, Department of Management;

Thomas Wiseman, B.A.;

Georgii A. Starostin, Advisor to HSE Director’s Office;

Irina V. Nuzha, Ph.D., Department of Foreign Languages (Logistics);

Irina M. Solntseva, Department of Foreign Languages (Management);

Ekaterina E. Kurova, Department of Foreign Languages (Management, Logistics).

 

Jury (Oral Presentations: Session 2)

Thomas Wiseman, B.A.– Chairperson;

Aleksandr G. Mayevskiy, Ph.D., Department of Logistics;

Maria S. Plakhotnik, EdD (Department of Management);

Evgenij A. Pushkarev, Ph.D., Department of Foreign Languages (Management);

Georgii A. Starostin, Advisor to HSE Director’s Office;

Elena F. Brattseva, Department of Foreign Languages (Management);

Sergey V. Solntsev, Department of Foreign Languages (Management);

Elena S. Rumeantseva, Department of Foreign Languages (Management).

 

 

Conference Coordinators:

Natalia V. Ursul, Ph.D., Department of Foreign Languages (nursul@hse.ru);

Irina M. Solntseva, Department of Foreign Languages (isolntseva@hse.spb.ru);

Irina V. Nuzha, Ph.D., Department of Foreign Languages (irina.nuzha@gmail.com)