Media and Politics
- The goal of this course is twofold. On the conceptual level, it is designed to introduce students to the most influential theories of the past two decades looking at media as a political institution and politics as increasingly mediated. On the practical level, the goal is to familiarize students with real-life communication tools and strategies, as well as the ways in which political actors put them to work.
- Apply political communication theories to the analysis of politics
- Craft their own campaign messages and political communication strategies
- Recognize the role of media institutions and mediated practices in political processes;
- Understand political actors’ strategies in various media environments
- Lecture 1. Media as a political institution
- Lecture 2. Media system as an extension of the political system. Comparative media systems.
- Lecture 3. Political economy of the media and digital platforms. The attention economy.
- Lecture 4. Political news and polarization. The affective and identity aspects of political news.
- Lecture 5. Media effects theory. Framing, agenda setting, and beyond.
- Lecture 6. Theories of public opinion formation.
- Lecture 7. Digitalization of political communication. State actors and social movements online.
- Lecture 8. Political campaigning in hybrid media environments.
- In-class contributionпsStudents are expected to participate in seminar discussions and constructively engage with their peers and the instructor. Performing well on this component will require demonstrating familiarity with the assigned readings and critical reflection on the issues raised in the class. Seminars will be discussion-based, so there will be ample opportunity for students to contribute.
- ExaminationStudents will complete a final project, which can be done in groups of up to four. The goal is to create a political campaign plan, specifying the type of election their candidate is to participate in and including a narrative of candidate bio, main campaign message, visual content, target media channels, and audience description. At the final class meeting, students will present their work to the rest of the class. This work can be collaborative, but each student must participate in presentation of their group’s final project. The project should showcase the students’ newly acquired knowledge of media effects, political news landscape, and political communication techniques.
- Individual reportEach student will present a report relevant to one of the lecture topics. You will make a 15-minute presentation describing a case of a political message or campaign. The report should demonstrate the student’s proficiency with political communication concepts and techniques acquired in class.
- Book ReviewEach student will select one of the books required for this class and write a review of 600 to 800 words. The book review should not merely summarize the book’s arguments but present the student’s critical evaluation of its content.
- 2021/2022 4th module0.15 * Individual report + 0.35 * Examination + 0.25 * In-class contributionпs + 0.25 * Book Review
- Comparing media systems : three models of media and politics, Hallin, D. C., 2004
- The logic of connective action : Digital media and the personalization of contentious politics. (2012). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.EA6634C5