Applied industry analysis

2024/2025

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент экономики

Статус:

Курс обязательный

Когда читается:

3-й курс, 3 модуль

Преподаватель

Тараскин Дмитрий Сергеевич

Course Syllabus

Abstract

The discipline deals with theoretical issues that form the basis for applied analyses of sectoral markets and competition support policies: product differentiation, problems of regulation of natural monopolies, collusion. In addition, students gain experience in analysing and modelling the behaviour of firms in markets with such features.

Learning Objectives

• To gain experience in analysing and modelling the behaviour of firms in markets with a range of features

Expected Learning Outcomes

• Identify key characteristics of industries
• Apply various frameworks and models for industry analysis
• Analyze competitive environments within industries
• Assess investment attractiveness of an industry
• Forecast trends in industry development and evaluate the impact of external factors on it
• Develop strategic recommendations based on industry analysis
• Describe and present results of industry analyses

Course Contents

• Lecture 1: Industry Analysis: Key Concepts and Principles
• Lecture 2: Industry Structure. Entry and Exit Barriers. Characteristics of the Industry's Market Model. Industry Competitive Advantage
• Lecture 3: Analysis of the Value Chain in the Industry. Determining the Industry Life Cycle and its Risks. Investment and Financial Activity of Industry Enterprises
• Lecture 4: Industry Development Dynamics and Forecasting. Analysis of Industry Risks (Trend Analysis, Scenario Planning)
• Lecture 5: Market Analysis. Competitive Advantages of Products and Consumer Preferences. The Role of Branding in Pricing.
• Lecture 6: Vertical and Horizontal Integration in Various Industries (with examples)
• Lecture 7: Information Problems in the Functioning of Industry Markets
• Lecture 8: Government Antimonopoly Policy.

Assessment Elements

• Group Project Presentation - Part 1
• Group Project Presentation - Part 2
• Group Project Defence

Interim Assessment

• 2024/2025 3rd module
  0.2 * Group Project Defence + 0.4 * Group Project Presentation - Part 1 + 0.4 * Group Project Presentation - Part 2

Bibliography

Recommended Core Bibliography

• Рой Л.В., Третьяк В.П. - Анализ отраслевых рынков. Учебник - 978-5-392-20474-8 - Проспект - 2016 - http://ebs.prospekt.org/book/31155 - 31155 - PROSPECT

Recommended Additional Bibliography

• Belleflamme, P., & Peitz, M. (2010). Industrial Organization : Markets and Strategies. Cambridge, UK: Cambridge eText. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=324082
• Экономика отраслевых рынков : учебник / под ред. Н. В. Пахомовой, К. К. Рихтера. - Санкт-Петербург : СПбГУ, 2019. - 640 с. - ISBN 978-5-288-05956-8. - Текст : электронный. - URL: https://znanium.com/catalog/product/1245431

Authors

• SOLOVEVA EKATERINA EVGENEVNA