Project Seminar "Business Plan"

2023/2024

Учебный год

ENG

Обучение ведется на английском языке

2

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс обязательный

Когда читается:

2-й курс, 3, 4 модуль

Преподаватели

Витман Егор Денисович

Кайсаров Александр Александрович

Карташов Денис Андреевич

Полосухина Александра Витальевна

Тарасова Юлия Александровна

Course Syllabus

Abstract

This practice-oriented course helps to master the basic business planning tools for further practical application when working with cases from real companies. Creating a business plan allows the company's management to establish a set of interrelated key goals, priorities and strategies in the business, evaluate the attractiveness and profitability of a business idea or project, as well as attract additional equity or debt financing. The business planning method is applicable but when creating new business ideas and companies, and when implementing new projects in existing companies. Within the framework of the seminar, students will get acquainted with both classical tools and modern approaches to business planning. The independent work of students includes the study of additional materials within the relevant thematic sections, as well as the development of the theoretical knowledge obtained and their consolidation by examples.

Learning Objectives

• Develop the skills of creating a business plan based on self-study of the external and internal environment of a business project
• Develop skills in presenting a business plan to attract potential investors
• Identify main approaches to organisation’s structure, strategic planning and effective performance assessment through a marketing approach to business analysis
• Identify and explain main tangible and intangible resources of an organisation and team management
• Form an understanding of working with financial models and teach basic tools for working with them
• Explore main challenges in building advisory and strategic plans for the company
• Discuss and analyze real-business problems and cases within international setting

Expected Learning Outcomes

• Has knowledge and skills to contribute to the planning and implementation of new products or technologies
• Applies knowledge to analyze real-business problems and cases within international setting
• Applies efficient solutions and tools to decision-making process and evaluates the outcome of the solution
• Understands the challenges of external business environment and changes as well as how to effectively deploy internal resources
• Willingness to apply the acquired knowledge in working with a real case from partner companies of the university based on the data provided
• Effectively performs his/her managerial responsibilities while working in teams with people

Course Contents

• 1. Description of the industry and company
• 2. Description of services or goods
• 3. Sales and marketing
• 4. Plan of operations.
• 5. Organizational plan
• 6. Financial plan.
• 7. Project efficiency assessment
• 8. Guarantees and risks of the company.

Assessment Elements

• In class group work
  In class group work includes a variety of group assignments given to complete during the seminar within given practical tools. Some work will be checked in class during seminars; some assignments will be submitted online and graded by the instructor. The main criterias for the assessment are: argumentation and correct usage of given tools.
• Exam
  This is a multiple-choice format, yes/no, and fills in the blank type of exam given in an electronic format during the finals week. The exam includes key concepts of the course. The exam consists of 30 questions and lasts 40 minutes. The correct answer to each question is worth 1 point. The maximum number of points for this exam is 30. The number of points scored by each student is divided by 3 to get a grade on the 10-point scale. To take the exam, students must show their student ID/password. During the exam, students must keep the brightness of the phone/computer screen at 100%. During the exam, students are not allowed to (1) use any sources other than those permitted by the instructors, including any other programs on the cell phone/computer, (2) leave the classroom and come back, (3) share questions and answers with others. Those who violate these or other classroom policies receive a grade of “0” for the exam.

Interim Assessment

• 2023/2024 4th module
  0.3 * Exam + 0.7 * In class group work

Bibliography

Recommended Core Bibliography

• Cornelius de Kluyver, & John A. Pearce. (2015). Strategic Management : An Executive Perspective: Vol. First edition. Business Expert Press.
• Kotler, P. T., & Armstrong, G. (2017). Principles of Marketing, Global Edition (Vol. 17th). Harlow, United Kingdom: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1594475
• Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0 : Moving From Traditional to Digital. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1424256
• Porter, M. E. (1998). Competitive Strategy : Techniques for Analyzing Industries and Competitors (Vol. [New ed.]). New York: Free Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1964532

Recommended Additional Bibliography

• Porter, M. E., Kramer, M. R., & Magretta, J. (2014). Strategy and Competition : The Porter Collection. Harvard Business Review Press.