Project Seminar "SWOT Analysis"

2022/2023

Учебный год

ENG

Обучение ведется на английском языке

2

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс обязательный

Когда читается:

1-й курс, 3, 4 модуль

Преподаватели

Богуславская Светлана Борисовна

Бурко Екатерина Дмитриевна

Григорьева Мария Дмитриевна

Лазарев Андрей Евгеньевич

Савина Дарья Олеговна

Course Syllabus

Abstract

The method of "SWOT-analysis" is one of the main tools of strategic analysis, which is widely used to determine the strategic directions for the development of companies of various forms of ownership and types of activities. Also, the "SWOT-analysis" method is applicable for the strategic analysis of individual brands, products, projects, etc. The seminar provides the necessary organizational and methodological support for the implementation of the course project.

Learning Objectives

• The aim of the project seminar "SWOT-analysis" is to introduce students to a set of tools for conducting a strategic analysis of a company's activities, to train students to apply these tools to fulfil various sets of tasks, and help them to develop teamwork skills.

Expected Learning Outcomes

• to know the methodological foundations of primary and extended SWOT analysis and be able to apply the method as an analytical tool;
• be able to independently select, systematize and critically analyze primary and secondary information on management practices, as well as apply scientific literature on topical issues of modern management;
• be able to apply the tools of PESTEL-analysis, conduct Porter's five competitive forces analysis, identify a company's key success factors;
• be able to conduct a high-quality and consistent primary and extended SWOT analysis and develop recomendations for strategic development for companies of various forms of ownership;
• be able to organize teamwork, distribute responsibility, coordinate and control the work of team members;
• be able to publicly present and defend project results.

Course Contents

• Part 1. Introduction to the project seminar "SWOT-analysis" - 2h
• Part 2. Analysis of the external macro environment of the company - 2 ac. hours
• Part 3. Analysis of the external macro environment of the company - 2 ac. hours
• Part 4. Analysis of the external microenvironment of the company, identification of KSF- 2-3 ac. hours
• Part 5. SWOT analysis as a tool for strategic analysis - 3-4 ac. hours
• Part 6. Effective presentations - 2 ac. hours

Assessment Elements

• Quizzes with theory
  Квизы по каждой теме теории - в начале каждого занятия. Не пересдаются.
• Quiz-practice
  Quiz with questions from practice

Interim Assessment

• 2022/2023 4th module
  0.4 * Quiz-practice + 0.6 * Quizzes with theory

Bibliography

Recommended Core Bibliography

• Cornelius de Kluyver, & John A. Pearce. (2015). Strategic Management : An Executive Perspective: Vol. First edition. Business Expert Press.

Recommended Additional Bibliography

• Porter, M. E. (1998). Competitive Strategy : Techniques for Analyzing Industries and Competitors (Vol. [New ed.]). New York: Free Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1964532
• Porter, M. E., Kramer, M. R., & Magretta, J. (2014). Strategy and Competition : The Porter Collection. Harvard Business Review Press.