Marketing Research

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

3-й курс, 3 модуль

Преподаватели

Полосухина Александра Витальевна

Савина Дарья Олеговна

Course Syllabus

Abstract

The course is aimed at obtaining applied knowledge and skills in the field of marketing research, which will be in demand both in business and in the academic environment. Students will become familiar with relevant aspects of marketing research, such as formulating a business problem, designing, using mixed methods, sampling, data analysis, and visualization and application of results in practice. Considerable attention is paid to the use of AI to solve applied marketing problems.