Кто читает:: Департамент менеджмента

Статус:: Курс обязательный

Когда читается:: 2-й курс, 1 модуль

Преподаватель

Карпинская Эмилия Олеговна

Full Syllabus Ask Question

Abstract

The course explores the fundamental principles, concepts, methods, and tools of entrepreneurship. Its primary goal is to provide students with both theoretical understanding and hands-on experience necessary to identify opportunities, solve problems, and drive projects forward. The course includes theoretical blocks that cover fundamental entrepreneurship concepts and methods. The practical block is structured to deepen the knowledge, cultivate entrepreneurial mindset, and develop practical skills that are associated with entrepreneurial activity.

Learning Objectives

To understand the basic concepts of entrepreneurship, core principles of the entrepreneurial mindset
To learn how to generate and validate solutions to complex problems
To know the basics of customer development and product development
To learn to identify and leverage personal and external resources
To cultivate the ability to articulate value persuasively through storytelling and pitching
To practice necessary skills and instruments

Expected Learning Outcomes

Apply entrepreneurial method to professional and personal development
Conduct effective empathy and customer discovery interviews to deeply understand a problem space
Formulate testable hypotheses regarding career or project/business opportunities and design appropriate minimum viable experiments to validate them
Synthesize qualitative research findings using tools like empathy maps and customer journey maps
Make strategic decisions to pivot or persevere with an idea based on evidence gathered from experiments and fieldwork
Create a simple prototype of a solution and gather meaningful feedback on it
Construct and deliver a compelling pitch for personal and professional purposes
Analyze feasibility of the project and plan resources
Employ creativity techniques to generate possible solutions to complex problems

Course Contents

Intro to innovation and entrepreneurship
Entrepreneurial mindset
How to develop an entrepreneurial mind, Creativity and creative methods; ideation process
Design thinking and prototyping
Pivoting and persevering
Intellectual property
Pitching and storytelling
Demo day

Assessment Elements

In-class activities
Intermediate presentation
Final presentation
Individual portfolio

Interim Assessment

2025/2026 1st module
0.3 * In-class activities + 0.2 * Intermediate presentation + 0.2 * Final presentation + 0.3 * Individual portfolio

Bibliography

Recommended Core Bibliography

Innovation and entrepreneurship : practice and principles, Drucker, P. F., 1985

Recommended Additional Bibliography

Entrepreneurship and the financial community: Starting up and growing new businesses, , 2007

Authors

Mironova Alena Gennadevna
Karpinskaia Emiliia Olegovna

Бакалаврская программа «Международная программа по бизнесу и экономике»

Контакты

Entrepreneurship