Project Seminar "Business Plan"

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

Кто читает:

Департамент финансов

Статус:

Курс обязательный

Когда читается:

2-й курс, 3, 4 модуль

Преподаватели

Афанасьев Владислав Викторович

Витман Егор Денисович

Course Syllabus

Abstract

This practice-oriented course helps to master the basic business planning tools for further practical application when working with cases from real companies. Creating a business plan allows the company's management to establish a set of interrelated key goals, priorities and strategies in the business, evaluate the attractiveness and profitability of a business idea or project, as well as attract additional equity or debt financing. The business planning method is applicable but when creating new business ideas and companies, and when implementing new projects in existing companies. Within the framework of the seminar, students will get acquainted with both classical tools and modern approaches to business planning. The independent work of students includes the study of additional materials within the relevant thematic sections, as well as the development of the theoretical knowledge obtained and their consolidation by examples.

Learning Objectives

• Develop the skills of creating a business plan based on self-study of the external and internal environment of a business project
• Develop skills in presenting a business plan to attract potential investors
• Identify main approaches to organisation’s structure, strategic planning and effective performance assessment through a marketing approach to business analysis
• Identify and explain main tangible and intangible resources of an organisation and team management
• Form an understanding of working with financial models and teach basic tools for working with them
• Explore main challenges in building advisory and strategic plans for the company
• Discuss and analyze real-business problems and cases within international setting

Expected Learning Outcomes

• Has knowledge and skills to contribute to the planning and implementation of new products or technologies
• Applies knowledge to analyze real-business problems and cases within international setting
• Applies efficient solutions and tools to decision-making process and evaluates the outcome of the solution
• Understands the challenges of external business environment and changes as well as how to effectively deploy internal resources
• Willingness to apply the acquired knowledge in working with a real case from partner companies of the university based on the data provided
• Effectively performs his/her managerial responsibilities while working in teams with people

Course Contents

• Description of the industry and company
• Description of services or goods
• Sales and marketing
• Plan of operations
• Organizational plan.
• Financial plan.
• Project efficiency assessment
• Guarantees and risks of the company.
• Preliminary Project Presentation

Assessment Elements

• Presentations
  Students prepare presentations of the parts of their business plans according to the topics discussed on the workshops
• Preliminary defence

Interim Assessment

• 2025/2026 4th module
  0.4 * Preliminary defence + 0.6 * Presentations

Bibliography

Recommended Core Bibliography

• Kotler, P. T., & Armstrong, G. (2017). Principles of Marketing, Global Edition (Vol. 17th). Harlow, United Kingdom: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1594475
• Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0 : Moving From Traditional to Digital. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1424256
• Porter, M. E. (1998). Competitive Strategy : Techniques for Analyzing Industries and Competitors (Vol. [New ed.]). New York: Free Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1964532

Recommended Additional Bibliography

• Porter, M. E., Kramer, M. R., & Magretta, J. (2014). Strategy and Competition : The Porter Collection. Harvard Business Review Press.

Authors

• SOLOVEVA EKATERINA EVGENEVNA
• Afanasev Vladislav Viktorovich
• Budko Viktoriia Aleksandrovna