Marketing

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

5

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс обязательный

Когда читается:

2-й курс, 3, 4 модуль

Преподаватели

Григорьева Мария Дмитриевна

Шатаева Ольга Алексеевна

Course Syllabus

Abstract

This course is designed to provide management students with the fundamentals of modern marketing theory and practice. Students gain theoretical knowledge in marketing management, including the history of marketing thought, key marketing concepts, elements of the marketing mix and marketing environment, modern approaches to understanding consumer behavior, strategic marketing, and decision-making processes in marketing, as well as the fundamentals of marketing research and marketing information analysis. The applied topics covered in this course are aimed at developing systemic marketing thinking, acquiring skills in applying the most modern approaches and tools in marketing management, and developing the core competencies necessary for immersing themselves in the marketing profession.