Кто читает:: Департамент менеджмента

Статус:: Курс обязательный

Когда читается:: 3-й курс, 1 модуль

Преподаватели

Нефедов Константин Сергеевич

Окулова Ольга Игоревна

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Abstract

This course covers both the fundamental features of countries and regions of the world which determine the diversity of international business landscape (on country and industry level) and also focuses on Strategy and Structure of International Business and International Business Functions on the level of the firm. As the modern turbulent business world becomes a more challenging place to operate internationally it is necessary to educate students in contemporary measures and approaches to analysing the differences between types of systems which shape business environments across the globe (e.g. economic, legal, etc.). in order to provide students with the skills necessary to capture global business opportunities. The course provides a variety of country, industry and company level case studies and role-plays based on the central areas of international business (from differences in economic and legal systems across countries to the challenges of orchestrating business functions of global SMEs and MNEs). The successful completion of the course will increase students’ ability to develop their knowledge on fundamental differences between global markets and the corresponding implications for international business practices as well as to think globally about countries and regions of the world which enable a high quality decision making processes informed by the 'big picture' which will be enriched with evidence based opinions of international business experts invited to contribute to this introductory course. Students will learn apply to cutting edge international business frameworks and both classic and modern theoretical advances to think globally about any company and its positioning in rapidly changing international environment.

Learning Objectives

The main goal of the course is to provide a structured view on peculatiries of doing business interantionally including but not limited to types of international business strategies, entry modes, types of corporate straetgies, etc. to develop the students' skills and abilities required for professional activity on global markets via role plays and solving recent business cases based on the corresponding conceptual foundations in modern IB literature.

Expected Learning Outcomes

Recognize how firms can profit by expanding globally. Understand how pressures for cost reductions and local responsiveness influence strategic choice. Identify and choose the different global strategies for competing in the global marketplace
Explain what is meant by organizational architecture. Describe the different organizational architecture choices that can be made in an international business. Explain how the organizational architecture can be matched to global strategy to improve performance. Discuss what is required for an international business to change its organizational architecture so it better matches its global strategy.
Compare the different modes firms use to enter foreign markets. Identify the factors that influence a firm’s choice of entry mode. Recognize the pros and cons of acquisitions versus greenfield ventures as an international market entry strategy. Evaluate the pros and cons of entering into strategic alliances when going international.
Explain how country differences, production technology, and production factors all affect the choice of where to locate production activities. Recognize how the role of foreign subsidiaries in production can be enhanced over time as they accumulate knowledge. Identify the factors that influence a firm’s decision of whether to source supplies from within the company or from foreign suppliers.
Understand the importance of business analytics and international market research. Explain why it might make sense to vary the attributes of a product from country to country. Recognize why and how a firm’s distribution strategy might vary among countries. Identify why and how advertising and promotional strategies might vary among countries. Explain why and how a firm’s pricing strategy might vary among countries. Understand how to configure the marketing mix globally.
Identify the pros and cons of different approaches to staffing policy in international business. Explain why managers may fail to thrive in foreign postings. Recognize how management development and training programs can increase the value of human capital in an international business firm. Explain how and why performance appraisal systems might vary across nations. Understand how and why compensation systems might vary across nations.
Discuss the national differences in accounting standards. Explain how accounting systems affect control systems within the multinational enterprise. Discuss how operating in different nations affects investment decisions within the multinational enterprise. Discuss the different financing options available to the foreign subsidiary of a multinational enterprise. Understand how money management in the international business can be used to minimize cash balances, transaction costs, and taxation.

Course Contents

Topic 1. The Strategy of International Business.
students use guided in-depth factchecking algorithms when providing their ai disclaimers required by the course assignment instructions
Topic 2. The Organization of International Business.
Topic 3. Entering Developed and Emerging Markets
Topic 4. Global Production and Supply Chain Management.
Topic 5. Global Marketing and Business Analytics.
Topic 6. Global Human Resource Management.
Topic 7. Accounting and Finance in International Business

Assessment Elements

Active participation
Project presentation
Project report
Final test

Interim Assessment

2025/2026 1st module
0.21 * Project report + 0.29 * Final test + 0.29 * Active participation + 0.21 * Project presentation

Bibliography

Recommended Core Bibliography

International Business: Competing in the Global Marketplace, Hill, Ch. W. L., 2014

Recommended Additional Bibliography

Global business today, Hill, C. W. L., 2018

Authors

Nefedov Konstantin Sergeevich

Бакалаврская программа «Международная программа по бизнесу и экономике»

Контакты

International Business