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1st time in Russia —an international discussion platform on reputational mechanisms aimed to increase the competitiveness of Russian education and its internationalization

Speakers and disputants  — experts from universities of Europe, Central and Southeast Asia, Africa, Latin America and Russia

Co-organizers  — Higher School of Economics, University of Navarra (Spain), Association of management of academic reputation, university strategic development and international partnership “World 100 Reputation Network”

Three tracks

  • Track 1: Global Education: New Approaches to University Partnerships

    This track will provide an in-depth discussion of new approaches and trends in fostering partnerships among universities around the world. The central focus will be the growing role of educational associations, consortia and networks in the development of international education. Participants will learn about best practices for combining efforts and resources in order to solve problems and develop the global market for educational services.

  • Track 2: Building University Reputation (BUR –  Russia)

    The track is being organized by HSE St. Petersburg in collaboration with the University of Navarra, which holds a similar annual conference that is now an important international platform for expert discussions of university reputation as a significant resource for strengthening positions on the global educational market. The visiting experts will outline the peculiarities of building a university’s reputation within various national and international contexts.

  • Track 3: Engaged University: Multiple Education Models and Modes (for a Transforming Job Market)

    This track will consider the various educational models that have become prominent during our current era of digital transformation. The discussion shall be concentrated on ways of improving the global competitiveness of universities through developing and setting up innovative models of learning, whereby students can choose alternative trajectories to develop skills beyond their chosen curriculum, or get an education in two or even three specialties. The experts will be presenting their experiences in transforming the educational landscape in order to keep up with the latest job and career trends.

Advisory board

Sergey Kadochnikov
Sergey Kadochnikov
Director, HSE Campus in St. Petersburg

Maksim Khomyakov
Maksim Khomyakov
Deputy Director, HSE Campus in St. Petersburg

Magdalena Gaete
Magdalena Gaete
Representative in Russia, University of Navarra

Mark Sudbury
Mark Sudbury
Head of Global Network Development, World 100 Reputation Network

Santiago Fernández-Gubieda
Santiago Fernández-Gubieda
Attached Vice Rectorof Communication, University of Navarra



Rector, Higher School of Economics
Director of Communications, University of Helsinki
Director of Development, Communication and Strategy, The University of Warwick
Vice Rector of Communication, University of Navarra
S. Sohail H. Naqvi

Rector, University of Central Asia (UCA)
Deputy Director General, University Education, Department of Higher Education and Training, Republic of South Africa
Associate Vice President for External Relations and Reputation, University of Manchester
Director of Marketing, Yandex Corporation
Vice President, Center for Strategic Research
Senior Advisor International Strategy, Free University of Amsterdam
Rector, European University at St. Petersburg
First Vice Rector, HSE
Vice Rector for Development, A.N. Tupolev National Research Technical University, Kazan
Dean of St. Anthony College, University of Oxford
Rector, Moscow School of Social and Economic Sciences
Programme Director, Social Investments and Innovations Agency
Vice Rector, HSE
Head of Project Management Unit for Education and Social Services, Rossiya Segodnya
Dean, School of Economics and Business, University of Sarajevo
Vice Rector, HSE
Head of the International Office, HSE Campus in St. Petersburg
Deputy Director, HSE Campus in St. Petersburg
Representative in Russia, University of Navarra
Vice Rector for Academic and Student Affairs, New Economic School
Suvi Eriksson

Special Advisor in Higher Education Policy, Finnish Business School Graduates
Vice Rector for Educational Programme Development, Financial University under the Government of the Russian Federation
Jouni Kimmo Alajotsijarvi

Professor, University of Jyväskylä, University of Agder, HSE Campus in St. Petersburg
Vice Rector, HSE
Taisya Pogodaeva

Vice Rector, University of Tyumen
Dean of St.Petersburg School of Economics and Management, HSE Campus in St. Petersburg
Dmitry Tolmachev

Director of the Higher School of Economics and Management, Ural Federal University
Aidar Akmalov

Executive Director, Kazan Open University of Talents
Director, Center for the Study of Philanthropy and Social Business Programs, Higher School of Economics and Management, Ural Federal University
Deputy Vice Rector for Academic Affairs, Far Eastern Federal University
President of the Observatorium Magna Charta Universitatum

Download the program

  • Program. Day 1
  • Program. Day 2

Wednesday, May 22

Kantemirovskaya st., 3А, St. Petersburg

09:45 – 10:00            Opening

10:00 – 11:45            Plenary session: International Education - New Approaches to University Partnerships

11:45 – 12:15            Coffee break

11:45 – 13:45            Plenary session: Multiple Education Models in the Era of Digital Transformation

13:45 – 14:30            Lunch

14:30 – 16:00            Plenary discussion: Creating Personalized Learning Systems

14:30 – 16:00            Presentation of HSE St. Petersburg’s Partners, Student Fairs, Sideline Meetings and Networking

16:00 – 16:15            Coffee break

16:15 – 18:00            Roundtable: University Ambassadors (Alumni and Students) Abroad - Their Role in the Reputation of Their Alma Mater

Thursday, May 23

Kantemirovskaya st., 3А, St. Petersburg

10:00 – 10:15           Grand opening – “Building University Reputation (BUR – Russia)”

10:15 – 11:45           Plenary session: Reputation Beyond Rankings

11:45 – 12:15           Coffee break

12:15 – 13:30           Keynote speech: Building Reputation as Part of Your University’s Strategy

13:30 – 14:30           Lunch

14:30 – 16:00           Plenary discussion: Distinctiveness – Reputation as a Global Tool

16:00 – 16:15           Coffee break

16:15 – 18:00           Plenary discussion: International Accreditation and Reputation: Success Stories from Russia

16:15 – 18:00           Rectors’ Roundtable: University Reputation in the Post-Soviet Educational Space –Challenges and Opportunities (event is by invitation as part of the conference’s business programme)

16:15 – 18:00           Master class: Trends in the Digital Transformation of Higher Education

How to participate

Make registration

Obtain an invitation on your name

Choose interesting sections via e-mail form

Confirm participation, ask for details

Participate at your own daily tracks

We have selected several hotels for you, accommodation in which will be the most convenient. You can book the rooms yourself or contact our travel agent via email:

  1. Hotel Saint-Petersburg 4*
  2. Vedensky hotel 4*
  3. Baltiya Hotel 3*
  4. Amsterdam Hotel 3*
  5. Regina hotel 3*

The Building Universities’ Reputation conference series (BUR) — The Building Universities’ Reputation conference series (BUR) is a series of international academic conferences on reputation, the only one in the world of these characteristics, organized by the University of Navarra in 2015, 2017 and 2018.

News of the conference

May 14, 2019
The digital revolution, globalisation and the competition for talent have led to a relatively new trend in higher education—personalisation. What needs to be done to make personalisation not just a trend but a reality for modern universities? Participants in the plenary discussion ‘Creating Personalised Learning Systems’ will be sharing the most effective ways in which their universities implemented this concept.
May 07, 2019
What does it mean to be distinctive? Standing out, being different, being noticed, being first, being the best? In his article, Alan Ferns, Associate Vice-President for External Relations and Reputation, University of Manchester, talks about how universities can find out their own distinctiveness and build a successful reputation strategy.
April 30, 2019
International accreditations have become a key marker that attests to the quality of teaching and the sustainable development of universities and business schools. Olga Okulova, Head of the Centre for International Accreditations and Network Programmes at HSE University – St Petersburg, discusses why excellent academic standing is crucial for students, teachers and universities.
April 23, 2019
This year, the conference ‘Education and World Cities: New Horizons of University Reputation’ will be held for the first time with support of the University of Navarra, a recognised centre on the subject of reputation. Magdalena Gaete, a representative of the University of Navarra, discusses the challenges that universities face today, and what Russian universities should do to join the ranks of the world's top institutions of higher education.
April 16, 2019
HSE News Service talks with Olga Krylova, the Head of HSE – St Petersburg's International Office, about the role of student ambassadors in the reputation of their alma mater.
April 09, 2019
On May 22, international and Russian experts will gather at HSE – St Petersburg to discuss new approaches to the development of universities’ partnerships. The growing role of educational associations, consortia and networks in the development of international education will be the key topic of the discussion.
April 02, 2019
On 22-23 May, HSE University – St Petersburg will host the sixth annual international conference, ‘Education and World Cities 2019: New Horizons in University Reputation’. This year, the conference will focus on the issue of universities' reputations and brands beyond the world’s university ranking systems.

General informational partner

Informational partners

Live emotions of the conference «Education and Global Cities»

Other years

2018 ·  2017 ·  2016 ·  2015 ·