News
‘A Chance to See the World’: HSE University–St Petersburg to Open Call for Academic Mobility in September
From September 1 to October 1, HSE University–St Petersburg students will be able to apply for exchange studies at international universities in the 2026 spring semester. There are more than 40 universities available in 20 countries, from Armenia to Mexico.
AI for Marketing – how digital technologies are studied and applied
The School of Economics and Management at HSE University pays special attention to international relations, expanding the geography of interaction. Partner universities are interested in joint educational projects and scientific research, and they are also eager to share their experience and knowledge. Thus, the Brazilian university UniCamp (https://unicamp.br/) held a two-hour webinar for students of the educational program "International Bachelors in Business and Economics" on the topic "Artificial Intelligence in Marketing."
JOBS TO BE DONE methodology: the customer buys not what you are selling
On April 18, Darina Starshinova, Director of Strategic Marketing at "Lenta," gave a guest lecture for students of the Educational Program "International Bachelor's in Business and Economics". With a decade of experience in FMCG and retail, Darina is a top-notch specialist in identifying customer needs and in the ability to make customers fall in love with brand products. How others do it and how Darina does it – you may read next in our article.