Tag "ideas & experience"
JOBS TO BE DONE methodology: the customer buys not what you are selling
On April 18, Darina Starshinova, Director of Strategic Marketing at "Lenta," gave a guest lecture for students of the Educational Program "International Bachelor's in Business and Economics". With a decade of experience in FMCG and retail, Darina is a top-notch specialist in identifying customer needs and in the ability to make customers fall in love with brand products. How others do it and how Darina does it – you may read next in our article.
DODO´s success insights from first-hand accounts
Success stories inspire ambitious goals and actions. When entrepreneurs, businessmen and top managers share their stories, you live their journey with them. Academic Director Natalia Khazieva invited Yuri Kostin, Partner-Franchisee of DODO BRANDS, to give a master class for students of the International Bachelor in Business and Economics program on April 12 and talk about his space development in the company, approaches to team building and employee motivation, as well as what importance psychology and thinking have in a career.
From general to specific: from general management theory to real company cases
Guest lecture on the topic “Supply chain management and Operational production planning of enterprises" was successfully held as part of the discipline “General Management” at the Higher School of Economics in Saint Petersburg for the 1st-year students of the International Bachelor's Degree in Business and Economics.
Global Classrooms: Continuing Collaboration between HSE – St. Petersburg and the Hong Kong Polytechnic University (PolyU)
In February and March, the Institute of Continuing Professional Education, the School of Economics and Management, HSE St. Petersburg, and the Hong Kong Polytechnic University Polytechnic University (PolyU) participated in international project the Global Classroom, which aims to conduct joint classes for various universities in online format, which allows them to gain experience in communicating with representatives of different countries, as well as to find out which issues in business and society are currently most relevant for different countries and how they are being resolved.