New Business Models
- A key learning outcome of the course refers to the practical, hands-on approaches for analysis of how companies create, deliver and capture value.
- Develop the ability to recognize markers of business models which appear as a response to digital revolution
- Use theoretical models to solve cases studies on companies that represent different business models, including the new ones
- Know different approaches to business modeling
- Identify similar and distinguished features of business build on identical business models
- Propose possible scenarios of modifications of the business models
- Distinguish traditional business models in the real business cases
- Analyze business models of digital companies
- Topic 1. Business model as a key concept of strategic management.Industry value creation & Firm value creation. Variety of business model frameworks: Canvas, ‘Zott-Amit’ model, BM navigator.
- Topic 2. Digital business models.Business models of digital companies. "Asymmetric" business models. A Coursera online course. Developers as new decision-makers.
- Topic 3. Business model innovations.BM Innovations as a response to changes in the industry value chain. Canvas approach to BM innovations.
- Individual task 2The second individual task implies an analysis of some texts taken from media to identify markers of BM following the Amit&Zott approach.
- Individual task 1The first individual task refers to the analysis of the White papers and distinguishing markers of BM based on these papers.
- Class activitiesCase studies, teamwork results, assignments, presentations.
- Written examThe written exam test is based on all material covered during the course. The test includes closed-ended and open-ended questions. Total time: 40 min.
- Group project presentationDuring the course, the students will do one project that implies the analysis of the industry value chain and analysis of the BM of a given firm.
- TestThis test aims to check the knowledge and understanding of the theoretical concepts/framework related to BM. The test includes the questions based on the articles and videos that the students need to read and watch in order to be prepared. The list of the articles and videos is given to the students in advance. Total time: 30 min.
- Interim assessment (2 module)0.1 * Class activities + 0.25 * Group project presentation + 0.2 * Individual task 1 + 0.1 * Individual task 2 + 0.1 * Test + 0.25 * Written exam
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
- Teece, D. (2017). Business models and dynamic capabilities. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.47F89CFF
- Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Research Papers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.ebg.iesewp.d.0862