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New Business Models

2021/2022
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс обязательный
Когда читается:
4-й курс, 2 модуль

Преподаватели

Course Syllabus

Abstract

The discipline covers the issues on how a company in the data-driven economy creates and captures value. Modules of the course discover the transformation of the key domains of business management under new market conditions. Each of the topics is studied on the real cases of companies of different industries and geographical locations, including digital companies. Some of these companies represent the phenomenon of disruptive innovations in business organizations which in some cases gave the “first mover advantage’, in others - provided them with unique business models. Basically, a key learning outcome of the course refers to the practical, hands-on approaches for analysis of how companies create, deliver and capture value.
Learning Objectives

Learning Objectives

  • A key learning outcome of the course refers to the practical, hands-on approaches for analysis of how companies create, deliver and capture value.
Expected Learning Outcomes

Expected Learning Outcomes

  • Analyze business models of digital companies
  • Develop the ability to recognize markers of business models which appear as a response to digital revolution
  • Distinguish traditional business models in the real business cases
  • Identify similar and distinguished features of business build on identical business models
  • Know different approaches to business modeling
  • Propose possible scenarios of modifications of the business models
  • Use theoretical models to solve cases studies on companies that represent different business models, including the new ones
Course Contents

Course Contents

  • Topic 1. Business model as a key concept of strategic management.
  • Topic 2. Digital business models.
  • Topic 3. Business model innovations.
Assessment Elements

Assessment Elements

  • non-blocking Individual task 2
    The second individual task implies an analysis of some texts taken from media to identify markers of BM following the Amit&Zott approach.
  • non-blocking Individual task 1
    The first individual task refers to the analysis of the White papers and distinguishing markers of BM based on these papers.
  • non-blocking Class activities
    Case studies, teamwork results, assignments, presentations.
  • non-blocking Written exam
    The written exam test is based on all material covered during the course. The test includes closed-ended and open-ended questions. Total time: 40 min.
  • non-blocking Group project presentation
    During the course, the students will do one project that implies the analysis of the industry value chain and analysis of the BM of a given firm.
  • non-blocking Test
    This test aims to check the knowledge and understanding of the theoretical concepts/framework related to BM. The test includes the questions based on the articles and videos that the students need to read and watch in order to be prepared. The list of the articles and videos is given to the students in advance. Total time: 30 min.
Interim Assessment

Interim Assessment

  • 2021/2022 2nd module
    0.1 * Class activities + 0.25 * Group project presentation + 0.2 * Individual task 1 + 0.1 * Individual task 2 + 0.1 * Test + 0.25 * Written exam
Bibliography

Bibliography

Recommended Core Bibliography

  • Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366

Recommended Additional Bibliography

  • Teece, D. (2017). Business models and dynamic capabilities. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.47F89CFF
  • Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Research Papers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.ebg.iesewp.d.0862