Business planning and business modeling
- A key learning outcome of the course refers to the practical, hands-on approaches for analysis of how companies create, deliver and capture value.
- Develop the ability to work with the literature and other information sources to find solutions for case-studies
- Communicate results of case-studies solutions
- Distinguish traditional business models in the real business cases
- Propose possible scenarios of modifications of new business models
- Develop the ability to recognize markers of business models which appear as a response to digital revolution
- Use theoretical models to solve cases studies on companies which represent new business models
- Know the most important cases of data-driven business founded on new business models
- Analyze business models of digital companies
- Know analytical tolls for assessing business models
- Know different approaches to business modeling
- Identify similar and distinguished features of business build on identical business models
- Topic 1. Business models as a key concept of strategic management.Variety of business model frameworks: Canvas, ‘Zott-Amit’ model, BM navigator, 4W approach.
- Topic 2. Essential components of business models.Value creation, customer segmentation, pricing strategies.
- Topic 3. Digital business models.Manufacturing business models. Digital manufacturing. Developers as new decision makers.
- Topic 4. ‘Asymmetric business models.A Coursera online course.
- Topic 5. Analytical tools to assess the company’s business model (e.g. SPACE analysis).
- Class activitiesCase studies, teamwork results, assignments, presentations.
- Written examWritten exam includes 2 parts with different weights. The first part of the exam test is based on the all material covered during the course, and it includes close-ended and open-ended questions. Total time: 60 min. The second part of the exam test includes the questions based on the articles and videos that the students need to read and watch in order to be prepared. The list of the articles and videos are given to the students in advance. Total time: 30 min. To summarize, the exam includes 2 parts with different weights – 20 % for the section which includes questions based on the course material, and 5% for the questions based on the given articles and videos.
- 2 Group project presentationsDuring the course, the students will do 2 projects: the first project will be implemented within the 2nd module, the second project will be done within the 3rd module.
- Individual taskAn individual task implies an analysis of the company (based on the case) and answering some open-ended questions.
- Interim assessment (3 module)0.5 * 2 Group project presentations + 0.2 * Class activities + 0.05 * Individual task + 0.25 * Written exam
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
- Teece, D. (2017). Business models and dynamic capabilities. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.47F89CFF
- Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Research Papers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.ebg.iesewp.d.0862