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Two-Sided Markets

2023/2024
Учебный год
ENG
Обучение ведется на английском языке
4
Кредиты
Статус:
Курс обязательный
Когда читается:
4-й курс, 2 модуль

Преподаватель

Course Syllabus

Abstract

The course introduces the basic framework for the formal analysis of platform operators in the context of two-sided markets with a focus on online markets. Tutorials will be devoted to problem-solving and discussions on actual economic topics relevant to the course content.
Learning Objectives

Learning Objectives

  • First, basic theory of platform competition and switching costs, network externalities, and pricing in two-sides markets is introduced
  • First, basic theory of platform competition and switching costs, network externalities, and pricing in two-sides markets is introduced.
  • Second, an applications to the antitrust and regulatory issues are considered.
  • Third, issues related to the specific online multi-sided industries are covered.
Expected Learning Outcomes

Expected Learning Outcomes

  • Familiarize students with the concepts of platform competition and switching costs, network externalities, and pricing in two-sides markets
  • Familiarize students with the economics of specific multi-sided industries (online search engines, online advertising).
  • Provide students with analytical approaches to analyzing competition policy on the two-sided markets.
Course Contents

Course Contents

  • Basic analytical concepts for markets with online platform
  • Internet platform market structures: platforms, dealers, matchmakers
  • Pricing and competition at two-sided platform markets
  • Antitrust regulation of two-sided platform markets
  • Search engines, online media, and advertising
  • Asymmetric information and information design at internet platform markets
Assessment Elements

Assessment Elements

  • non-blocking In-class test
  • non-blocking Homework assignment
  • non-blocking Written exam
  • non-blocking Summary
Interim Assessment

Interim Assessment

  • 2023/2024 2nd module
    0.1 * Homework assignment + 0.3 * In-class test + 0.1 * Summary + 0.5 * Written exam
Bibliography

Bibliography

Recommended Core Bibliography

  • Tirole, J. (1988). The Theory of Industrial Organization. Cambridge, Mass: The MIT Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=11386

Recommended Additional Bibliography

  • Armstrong, M. (2006). Competition in two-sided markets. RAND Journal of Economics (Wiley-Blackwell), 37(3), 668–691. https://doi.org/10.1111/j.1756-2171.2006.tb00037.x
  • Rochet, J.-C., & Tirole, J. (2003). Platform Competition in Two-Sided Markets. Journal of the European Economic Association, 1(4), 990–1029. https://doi.org/10.1162/154247603322493212
  • Shy,Oz. (2001). The Economics of Network Industries. Cambridge University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.cup.cbooks.9780521800952

Authors

  • RYMASHEVSKAYA TATYANA ALEKSANDROVNA
  • RAZUMOVSKIY ARTEM DENISOVICH