Research Seminar "Managerial Economics"

2022/2023

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент экономики

Статус:

Курс по выбору

Когда читается:

2-й курс, 2-4 модуль

Course Syllabus

Abstract

The Research Seminar (NIS) is one of the key forms of organizing the research work of students of the Bachelor's program "Economics". In this seminar the students will learn how to analyse managerial decisions about production and pricing based on contemporary economics tools and empirical data.

Learning Objectives

• To make managerial decisions on the basis of contemporary economics concepts and empirical data

Expected Learning Outcomes

• The student can explain the demand function concept and all apply it for the description of the consumers' behavior.
• The student is able to organize a survey of consumers and to build the demand function based on the collected data. The student is able to organize experiment or use historical data for building the demand function.
• The student is able to calculate marginal revenue and explain how its function may look for various demand functions.
• The student is able to choose the profit maximizing variant of group price discrimination for particular product and the given pool of potential consumers.
• The student is able to design a line of product (different versions of the product) to maximize the revenue
• The student is able to desing the bundling strategy for various products like music, entertainment, IT services, etc.
• The student is able to desing pricing strategy for two related products (a base product and a supplementary product)
• The student is able to desing non-linear pricing strategy for various product

Course Contents

• Demand Function
• Demand Estimation
• Total and Marginal Revenue
• Group Price Discrimination
• Versioning
• Bundling
• Tying
• Non-Linear Pricing
• Costs Analysis for One Product
• Cost Analysis for Multi-Product Firm
• Cost Estimation
• Perfect Competition
• Competition Game
• Oligopoly
• Two-sided markets and Platform economics

Assessment Elements

• Test
• Test
• Test
• Home Assignment
• Exam

Interim Assessment

• 2022/2023 4th module
  0.1 * Test + 0.1 * Home Assignment + 0.1 * Test + 0.1 * Test + 0.4 * Exam

Bibliography

Recommended Core Bibliography

• Webster, Thomas J.. Managerial Economics : Tools for Analyzing Business Strategy, Lexington Books, 2014. ProQuest Ebook Central,

Recommended Additional Bibliography

• Waschik, Robert, et al. Managerial Economics : A Strategic Approach, Routledge, 2010. ProQuest Ebook Central,