New Global Business Models

2019/2020

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент менеджмента

Статус:

Курс по выбору

Когда читается:

4-й курс, 3 модуль

Преподаватели

Давий Анна Олеговна

Рождественский Игорь Всеволодович

Course Syllabus

Abstract

The discipline covers the issues on how a company in the data-driven economy creates and captures value. Modules of the course discover the transformation of the key domains of business management under new market conditions. Each of the topics is studied on the cases of companies which represent the brightest examples of new business such as Uber, Airbnb, LinkedIn, Facebook, Spotify, Alibaba and many other. These companies represent the phenomenon of the disruptive innovations in business organization which in some cases gave the “first mover advantage’ in other provided them with the unique business models. Basically, a key learning outcome of the course refers to understanding of the most efficient way to allocate and organize resources of new businesses.

Learning Objectives

• A key learning outcome of the course refers to the practical, hands-on approaches for analysis of how companies create, deliver and capture value.

Course Contents

• Topic 1. Business models as a key concept of strategic management.
  Variety of business model frameworks: Canvas, Lean Canvas, ‘Zott-Amit’ model, BM navigator, 4W approach.
• Topic 2. Essential components of business models.
  Value creation, customer segmentation, pricing strategies.
• Topic 3. Digital business models.
  Manufacturing business models. Digital manufacturing. Developers as new decision makers.
• Topic 4. ‘Asymmetric business models.
  A Coursera online course.
• Topic 5. Analytical tools to assess the company’s business model (e.g. SPACE analysis).

Assessment Elements

• Class activities
  Case studies, teamwork results, assignments, presentations.
• Tests
  There are 4 tests that students will write within the whole course. The tests are conducted either at the beginning or at the end of the class. All tests are based on home reading.
• Written exam
  Written exam includes close-ended and open-ended questions. Total time: 60 min.
• Group project presentation

Interim Assessment

• Interim assessment (3 module)
  0.2 * Class activities + 0.3 * Group project presentation + 0.25 * Tests + 0.25 * Written exam

Bibliography

Recommended Additional Bibliography

• Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Research Papers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.ebg.iesewp.d.0862