• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • А
  • А
  • А
  • А
  • А
Обычная версия сайта

New Global Business Models

2019/2020
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс по выбору
Когда читается:
4-й курс, 3 модуль

Преподаватели

Course Syllabus

Abstract

The discipline covers the issues on how a company in the data-driven economy creates and captures value. Modules of the course discover the transformation of the key domains of business management under new market conditions. Each of the topics is studied on the cases of companies which represent the brightest examples of new business such as Uber, Airbnb, LinkedIn, Facebook, Spotify, Alibaba and many other. These companies represent the phenomenon of the disruptive innovations in business organization which in some cases gave the “first mover advantage’ in other provided them with the unique business models. Basically, a key learning outcome of the course refers to understanding of the most efficient way to allocate and organize resources of new businesses.
Learning Objectives

Learning Objectives

  • A key learning outcome of the course refers to the practical, hands-on approaches for analysis of how companies create, deliver and capture value.
Course Contents

Course Contents

  • Topic 1. Business models as a key concept of strategic management.
    Variety of business model frameworks: Canvas, Lean Canvas, ‘Zott-Amit’ model, BM navigator, 4W approach.
  • Topic 2. Essential components of business models.
    Value creation, customer segmentation, pricing strategies.
  • Topic 3. Digital business models.
    Manufacturing business models. Digital manufacturing. Developers as new decision makers.
  • Topic 4. ‘Asymmetric business models.
    A Coursera online course.
  • Topic 5. Analytical tools to assess the company’s business model (e.g. SPACE analysis).
Assessment Elements

Assessment Elements

  • non-blocking Class activities
    Case studies, teamwork results, assignments, presentations.
  • non-blocking Tests
    There are 4 tests that students will write within the whole course. The tests are conducted either at the beginning or at the end of the class. All tests are based on home reading.
  • non-blocking Written exam
    Written exam includes close-ended and open-ended questions. Total time: 60 min.
  • non-blocking Group project presentation
Interim Assessment

Interim Assessment

  • Interim assessment (3 module)
    0.2 * Class activities + 0.3 * Group project presentation + 0.25 * Tests + 0.25 * Written exam
Bibliography

Bibliography

Recommended Additional Bibliography

  • Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Research Papers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.ebg.iesewp.d.0862