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Business Models in Digital Economics

2019/2020
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс по выбору
Когда читается:
4-й курс, 3 модуль

Course Syllabus

Abstract

The world is becoming digital and the digitalitalisation transforms both business and society at a fast pace. Teaching and learning methods will be a mixture of lecturing, student presentations, class discussions, and a project work. The course will consist of lectures and seminars. On the seminars, various business cases will be explored, students will participate in discussions and present their projects. Lectures will introduce students to the theoretical fundamentals of digital economy and conceptual models, methods and tools that can be further used for the analysis of an empirical case.
Learning Objectives

Learning Objectives

  • This course equips students with the competences to understand
  • Operate in the fast-evolving landscape of digital business while all businesses are in the process of becoming digital or already on top of digital change.
Expected Learning Outcomes

Expected Learning Outcomes

  • On completion of the course, students will have competence (defined as a combination of related abilities, knowledge and skills) that enable them to act effectively in digital economy business environment.
  • Demonstrate a working familiarity with the intersecting dimensions of the digital business landscape, together with the challenges and opportunities this presents for small and large organizations
  • Apply a range of models, tools and techniques to develop strategies and business cases for digital business – as well as to ‘know what good looks like’ in supporting operating models, service and technical architectures
Course Contents

Course Contents

  • Information and communication technologies and their role in digital business
    a. The main trends affecting the development of contemporary companies and markets b. Typology of information and communication technologies and information systems for business
  • Digital Transformation Strategies
    Strategies for digital transformation of companies a. Classification and comparative analysis of traditional and digital business models b. Approaches of digital transformation strategies
  • Digital Business Models
    Business models of digital companies a. Typology of digital companies and business models b. Approaches to business models design and implementation c. Competition and interaction of companies on digital markets
  • Innovation Management and Continuous Experimentation
    a. Digital innovation and customer value creation b. Continuous experimentation and project management in digital companies
  • Contemporary business analysis and Big Data
    a. Big data and key business information analysis methods b. Management of analytical processes and their use for managerial decision making
  • Digital Product Management and Marketing
    a. Key tasks and roles of digital product management b. Digital product lifecycle management c. Digital product marketing
Assessment Elements

Assessment Elements

  • non-blocking Project
  • non-blocking Written assignment
  • non-blocking Exam
Interim Assessment

Interim Assessment

  • Interim assessment (3 module)
    0.4 * Exam + 0.3 * Project + 0.3 * Written assignment
Bibliography

Bibliography

Recommended Core Bibliography

  • Kittlaus, H.-B., & Fricker, S. A. (2017). Software Product Management : The ISPMA-Compliant Study Guide and Handbook. Berlin, Germany: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1522587
  • Urbach, N., & Röglinger, M. (2019). Digitalization Cases : How Organizations Rethink Their Business for the Digital Age. Cham, Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1900367
  • Vincenzo Morabito. (2016). The Future of Digital Business Innovation. Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.spr.sprbok.978.3.319.26874.3

Recommended Additional Bibliography

  • Ben-Gad, S. (2016). Platform Revolution: How Networked Markets Are Transforming the Economy and How To Make Them Work for You. Library Journal, 141(5), 120. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=113815587
  • Knapp, J., Zeratsky, J., & Kowitz, B. (2016). Sprint : How to Solve Big Problems and Test New Ideas in Just Five Days (Vol. First Simon & Schuster hardcover edition). New York: Simon & Schuster. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1968376
  • Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
  • Schwab, K. (2017). The Fourth Industrial Revolution: its meaning and how to respond. Logistics & Transport Focus, 19(2), 40–41. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=121034925