Two-Sided Markets

2024/2025

Academic Year

ENG

Instruction in English

4

ECTS credits

Delivered at:

Department of Economics

Course type:

Compulsory course

When:

4 year, 1, 2 module

Instructor

Telekhov, Ignaty I.

Course Syllabus

Abstract

The course introduces the basic framework for the formal analysis of platform operators in the context of two-sided markets with a focus on online markets. Tutorials will be devoted to problem-solving and discussions on actual economic topics relevant to the course content.

Learning Objectives

• • First, basic theory of platform competition and switching costs, network externalities, and pricing in two-sides markets is introduced • Second, an applications to the antitrust and regulatory issues are considered. • Third, issues related to the specific online multi-sided industries are covered.

Expected Learning Outcomes

• Familiarize students with the concepts of platform competition and switching costs, network externalities, and pricing in two-sides markets
• Familiarize students with the economics of specific multi-sided industries (online search engines, online advertising).
• Provide students with analytical approaches to analyzing competition policy on the two-sided markets.

Course Contents

• 1. Basic analytical concepts for markets with online platform
• 2. Internet platform market structures: platforms, dealers, matchmakers
• 3. Pricing and competition at two-sided platform markets
• 4. Antitrust regulation of two-sided platform markets
• 5. Search engines, online media, and advertising
• 6. Asymmetric information and information design at internet platform markets

Assessment Elements

• In-class activities
• Exam
• Homework assignment

Interim Assessment

• 2024/2025 1st module
  0.5 * Exam + 0.2 * Homework assignment + 0.3 * In-class activities

Bibliography

Recommended Core Bibliography

• 9780262200714 - Tirole, Jean - The Theory of Industrial Organization - 1988 - MIT Press - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=11386 - nlebk - 11386

Recommended Additional Bibliography

• Armstrong, M. (2006). Competition in two-sided markets. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.E813AFEF

Authors

• BRODSKAYA NATALYA NIKOLAEVNA