Delivered at:: HSE Art and Design School

Course type:: Compulsory course

When:: 3 year, 1, 2 module

Instructor

Abstract

The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies. Link to the course: https://openedu.ru/course/spbu/BRAND_ENG/?session=spring_2023

Bachelor’s Programme 'Design'

Contemporary Design

Instructor

Course Syllabus

Abstract