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Tag "research projects"

Illustration for news: HSE University-St Petersburg Students Made up a Portrait of a Luxury Brands Consumer for Cartier

HSE University-St Petersburg Students Made up a Portrait of a Luxury Brands Consumer for Cartier

For more than six months, HSE University-St Petersburg students have been studying the attitude of young people aged from 18 to 24 toward luxury brands. Guided by the lecturers of the Master's programme 'Arts and Culture Management', eight Master's students and three Bachelor's students conducted three large stages of research on the young audience: in-depth interview, survey and experiment. The research resulted in the portrait of the potential luxury brands consumer among the youth. Read more about the research results.