Product Management

2024/2025

Academic Year

ENG

Instruction in English

Delivered at:

Department of Business Informatics and Operations Management

Course type:

Elective course

When:

3 year, 3 module

Instructor

Saltan, Andrey

Course Syllabus

Abstract

This course introduces students to the essential practices and strategies defining the role of a product manager in today’s digital and software industry. Product Management oversees a software product throughout its entire lifecycle — from conception to decommissioning — to maximize business value. Using the Product Management Reference Framework by the International Software Product Management Association (ISPMA), the course offers a comprehensive overview of product management activities and responsibilities. By applying this framework, you will gain insights into how Product Management drives product success and aligns with business objectives. The course enhances students’ ability to work both independently and collaboratively in a hybrid learning environment, preparing you for real-world challenges that demand self-motivation and teamwork. It combines asynchronous learning with online lectures and seminars, providing hands-on experience in designing and managing products from strategic and operational standpoints.

Learning Objectives

• Understand fundamental principles of product management, including product strategy, planning, and the full lifecycle of digital products
• Develop strategic thinking and market analysis skills to align product strategies with business objectives based on market trends and customer needs
• Familiarize with product development methodologies such as Agile and Lean, defining product requirements, and prioritizing features effectively
• Enhance cross-functional collaboration and communication skills to work efficiently with design, development, data science, sales, and marketing teams
• Utilize data and analytics by applying user research techniques and using metrics to measure performance and inform decision-making
• Apply product management principles in real-world scenarios to conceptualize, plan, and iterate on product ideas

Expected Learning Outcomes

• Design strategic plans for digital products that consider all stages of the product lifecycle
• Conduct thorough market analyses to identify opportunities that align with organizational goals
• Apply various methodologies to develop product requirements and effectively manage feature prioritization
• Facilitate effective collaboration among cross-functional teams to drive product development and success
• Interpret data and analytics to make informed decisions and optimize product performance
• Oversee the evolution of products, including updates, iterations, and end-of-life strategies

Course Contents

• Product Management Overview
• Product Strategy
• Product Planning

Assessment Elements

• Group Project
• Perusal Reading
• Case Studies
• Seminar Attendance

Interim Assessment

• 2024/2025 3rd module
  0.2 * Case Studies + 0.35 * Group Project + 0.35 * Perusal Reading + 0.1 * Seminar Attendance

Bibliography

Recommended Core Bibliography

• Timo Wagenblatt. (2019). Software Product Management : Finding the Right Balance for YourProduct Inc (Vol. 1st ed. 2019). Cham: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2226013

Recommended Additional Bibliography

• Kittlaus, H.-B., & Fricker, S. A. (2017). Software Product Management : The ISPMA-Compliant Study Guide and Handbook. Berlin, Germany: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1522587

Authors

• Орлова Екатерина Дмитриевна
• Saltan Andrei Anatolevich